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📚 This article is part of our complete hub on ActiveCampaign. New WhatsApp Template Prices at ActiveCampaign (May/2026) Meta has updated the pricing table per conversation. Costs have dropped significantly! Template Category Cost per Conversation Marketing $0.33 Utility / Service $0.04 Authentication $0.04 Service (user-initiated) Free Reduction
If you've heard of Amo CRM and are confused by the change to Kommo CRM, know that it's the same product! AmoCRM, founded in 2006 in Russia, was rebranded as Kommo CRM in 2022 after global branding changes. Many users still search for the old name — and that's why
If you're wondering how to reset Kommo CRM, know that this process is simpler than it seems. 'Resetting' Kommo means clearing all data — leads, contacts, deals, and pipelines — to start fresh or reorganize your CRM. Many entrepreneurs and sales teams choose to reset Kommo.
Growth starts to weigh heavily when operations rely too much on human effort. Every company that begins to grow faces a similar moment. The volume increases, more leads come in, the sales team gains momentum, and operations finally seem to move out of instability. However, along with this progress, another problem begins to arise: everything...
The market has stopped competing solely for attention. Now it competes for behavior interpretation. For a long time, generating leads was directly linked to the ability to attract traffic. The more campaigns, the greater the reach and volume, the higher the chance of growth seemed. This logic still exists, but it has begun to lose strength as consumer behavior has become more complex.
The market started producing content faster—but not always better. The popularization of artificial intelligence in marketing created a curious movement. On one side, companies gained speed. Producing campaigns, creating content, automating processes, and generating ideas became much faster than at any other time in digital marketing. On the other side...
The problem for many companies is not a lack of data. It's an excess of disconnected information. As an operation grows, a huge amount of information starts to circulate at the same time. Leads come in through different channels, campaigns generate reports, sales records negotiations, tools capture behavior, and platforms accumulate metrics at a constant pace. At first glance,
What is OTE (On Target Earnings) and why your company needs to understand this to scale. If you lead a sales team, you may have heard of OTE — On Target Earnings. But between 'hearing about it' and structuring your team's compensation based on this concept, there is a chasm that separates teams that deliver results from teams that merely fulfill tasks.
Every sale is the result of a sequence of decisions. The customer perceives a problem, seeks information, compares options, hesitates, returns, decides, and — if all goes well — buys. This path is not linear, it is not the same for everyone, and it almost never happens as the marketing team imagines. Understanding this real journey
Every company that sells online has a funnel. The difference is that, in some, it is structured, measured, and optimized. In others, it simply happens — without visibility, method, or control. The result is predictable: in the former, growth is planned. In the latter, it depends on luck. The sales funnel is probably the most talked-about and least correctly applied concept in digital marketing.
Every company that does digital marketing collects data. The problem is that most collect the wrong data — or the right data but don’t know what to do with it. Dashboards full of graphs, colorful reports, real-time dashboards, and yet the basic question remains: is marketing working? KPIs exist to answer that question.
For over a decade, the debate between inbound and outbound has divided marketing professionals. On one side, inbound advocates argue that attracting is more efficient than interrupting. On the other, outbound proponents show that waiting for the customer to arrive is not always a feasible luxury. In 2026, with the advancement of artificial intelligence,
What is Google Penguin and how does it relate to me? The latest update of Google Penguin, one of Google's main algorithms, has just been released as announced by Google. With this update, Google confirms its latest specific update, and from now on it will be part of the core.
What is SEO and why it matters more than ever. SEO (Search Engine Optimization) is the set of strategies and techniques used to improve a website's position in organic search results - mainly Google, which holds over 90% of the search market in Brazil. Unlike […]
There comes a time when almost every company realizes the same problem: operations begin to grow, but the process continues to function as if it were still in an early stage. The team needs to respond manually, track contacts individually, remember follow-ups, organize opportunities, and maintain relationships almost on the fly. While the volume is small, this seems manageable.
For a long time, marketing automation was treated as synonymous with automatic email flows. Today, this view has become limited. The combination of marketing automation and artificial intelligence has changed how companies capture, qualify, convert, and retain customers — and those who understand this in practice stop operating on improvisation and start building growth.
Consumer attention has become the most contested resource in the market. Amid thousands of daily messages, brands that can respond at the right moment, with the right content, to the right person gain a real advantage. This is exactly what real-time marketing proposes — and that's why it has ceased to be a
Every company today generates data. Website visits, ad clicks, email opens, WhatsApp conversations, app behavior, social media interactions. The problem is rarely a lack of data — it's a lack of reading. And that's exactly where the concept of digital analytics comes in: the work of transforming a volume of information into decisions.
Having a dedicated CRM for digital marketing agencies is essential for managing leads, clients, and projects in an integrated manner. In recent years, the use of CRMs (Customer Relationship Management) in the digital marketing sector has become increasingly important. With the evolution of marketing strategies and the need for personalization in
Agency Kaizen has stood out in the digital marketing market for its commitment to innovation and excellence. A significant milestone in this journey was becoming a Google Partner Premier. But what does this really mean and how does Kaizen stand out in this elite category? In this article, we will explore what it means to be a Google Partner Premier.
Artificial intelligence refers to systems or machines that imitate human intelligence to perform tasks and can iteratively improve based on the information they collect. In digital marketing, AI is being used to personalize user experiences, segment audiences, and optimize campaigns. Digital marketing, in turn, involves all activities
In recent years, artificial intelligence (AI) has played a crucial role in digital marketing, significantly transforming practices and strategies. With the ability to analyze large volumes of data and improve operational efficiency, AI is revolutionizing how companies interact with their customers and make critical decisions. In this article, we will explore the main
In the current landscape of digital marketing, managing customer relationships is essential for the success of agencies. The central question is: Why do digital marketing agencies need their own CRM? The answer lies in the customization and efficiency that a CRM system can offer, in addition to centralizing data and optimizing.
In a scenario where digital marketing becomes increasingly essential for business success, understanding the best digital marketing strategies is crucial. Effective strategies not only promote growth but also ensure a robust and competitive online presence. Agency Kaizen, a reference in the sector, recommends five essential approaches for 2026.
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