📚 This article is part of our complete hub on ActiveCampaign.
New WhatsApp Template Prices at ActiveCampaign (May/2026)
Meta has updated the pricing table per conversation. Costs have dropped significantly!
| Template Category | Cost per Conversation |
|---|---|
| Marketing | $0.33 |
| Utility / Service | $0.04 |
| Authentication | $0.04 |
| Service (user-initiated) | Free |
Over 50% reduction in marketing costs.
Official Cost Calculator
ActiveCampaign provides an official calculator to estimate your expenses.
Practical Budget Example
| Type | Volume | Unit Cost | Total |
|---|---|---|---|
| Marketing | 10,000 | $0.33 | $3,300 |
| Utility | 5,000 | $0.04 | $200 |
| Service | 15,000 | Free | $0 |
| Total | 30,000 | $3,500 |
Template Types
Marketing ($0.33): Promotions, offers, newsletters.
Utility ($0.04): Order confirmations, reminders, notifications.
Authentication ($0.04): 2FA codes, login.
Service (Free): Customer support.
📌 Also read: Complete tutorial on ActiveCampaign + WhatsApp API integration