Agência Kaizen

Turn your knowledge into results

Here you will find everything about marketing, sales, and digital innovation strategies. Learn from specialists and discover tactics that actually work.

Open Education13+ ArticlesSpecialists

Quick search in the archive

Showing 13 of 13 contents
Imagem de capa do artigo: CAC and LTV: How to Balance Acquisition and Profitability
marketing e vendas

CAC and LTV: How to Balance Acquisition and Profitability

Growing is not the same as growing profitably. Any operation that scales without understanding the real cost of acquiring customers and the value each generates over time risks becoming an expensive machine that generates little profitable revenue. Revenue rises, margins disappear, and the business becomes dependent.

Read
Imagem de capa do artigo: Sales Funnel in Digital Marketing: How to Structure from Scratch and Scale
marketing e vendas

Sales Funnel in Digital Marketing: How to Structure from Scratch and Scale

Every company that sells online has a funnel. The difference is that, in some, it is structured, measured, and optimized. In others, it simply happens — without visibility, method, or control. The result is predictable: in the former, growth is planned. In the latter, it depends on luck. The sales funnel is probably the most talked-about and least correctly applied concept in digital marketing.

Read
Imagem de capa do artigo: The True Reason Your CAC Is High (And How to Fix It)
marketing e vendas

The True Reason Your CAC Is High (And How to Fix It)

When costs rise, the problem is rarely with the campaign. At some point in operations, almost every company investing in marketing faces the same scenario: acquisition costs start to climb. Initially, this is interpreted as a one-off issue—a market variation, a creative that stopped performing, a necessary adjustment in the campaign.

Read
Imagem de capa do artigo: Growth is not in quantity, it is in the capacity for transformation
marketing e vendas

Growth is not in quantity, it is in the capacity for transformation

Why more leads do not mean more sales. Volume can grow, yet the business remains in the same place. For a long time, the market treated lead generation as synonymous with progress. The logic seemed too simple to be questioned: if a company can attract more people to the funnel, it will naturally sell more.

Read
Imagem de capa do artigo: 3 Signs Your Sales Funnel Is Broken
marketing e vendas

3 Signs Your Sales Funnel Is Broken

The problem isn't the lack of leads — it's what happens next. There is a pattern that repeats in many companies that already invest in marketing: the incoming numbers seem reasonable, the volume of leads exists, the campaigns are running, but growth does not keep pace. The feeling is one of constant effort without consistent progress.

Read
Imagem de capa do artigo: WhatsApp for Business: Essential Tool in 2026
marketing e vendas

WhatsApp for Business: Essential Tool in 2026

In 2026, WhatsApp for Business emerges as an essential tool for companies looking to stand out in the digital market. With the growing demand for instant and effective communication, WhatsApp solidifies itself as a vital channel for engaging customers and boosting sales. This article explores how WhatsApp is revolutionizing the way businesses interact.

Read
Imagem de capa do artigo: Customer Journey: Understand What It Is and the 5 Stages
marketing e vendas

Customer Journey: Understand What It Is and the 5 Stages

Unravel the concept and understand all the stages of the path taken by the consumer. In the world of marketing and sales, understanding the customer journey is essential for achieving success. This well-known term refers to the path the consumer takes from the moment they become aware of a need, discovering a product.

Read
Imagem de capa do artigo: What is a sales funnel and how to organize it in your company?
marketing e vendas

What is a sales funnel and how to organize it in your company?

Have you heard of a sales funnel? Understand everything about the term in this article! In the world of marketing and sales, the sales funnel is a crucial tool for attracting, engaging, and converting potential leads into actual buyers. It is a visual representation of the process customers go through, from the first

Read

Strategic categories

marketing e vendas (13)

Kaizen University

Continuous evolution for maximum performance

Kaizen University is our open education platform, created to train high-performance strategists in sales, marketing, and process automation.

We offer free courses, complete learning paths, and exclusive content for professionals who want to master market best practices.

I want to join →
100+
Free Courses
500+
Trained Professionals
24/7
Unlimited Access
100%
Free