No one doubts the impact and influence of social media in the lives of its thousands of users, which multiply every day, and the flagship of this boom in online interactivity has a name: Facebook. Mark Zuckerberg's creation has not only grown as a social network but has also transformed into a successful business platform that, thanks to constant updates and the incorporation of other social networks, has achieved a reach that is unlikely to be surpassed by its competitors, let alone by traditional advertising formats.
Everything you need to highlight your business in one place
Stop and think: how many of your friends do not have a Facebook account? I bet you had to think for a long time to answer that, and if you found someone, it was a rare exception.
With this in mind, it’s easy to understand why Facebook is the right place to reach your target audience, whatever it may be, and the social network facilitates this work with refined targeting tools and specific ad types for each objective.
Sponsored Posts
Facebook posts have a limited reach, reaching only a percentage of the fan base of a fan page. But for those who want to give more visibility to their publications, Facebook offers the option to sponsor the post.
Sponsored posts appear in the news feed of the page's followers, marked as "sponsored post," and can also be seen by the friends of those users, multiplying their reach.
Since they are paid, sponsored posts, even when pinned to the page, become ads, and the number of people impacted will depend on the duration and investment amount chosen by the advertiser.
Facebook Ads
Facebook Ads is the Facebook advertising platform and offers various options such as: lead generation with Facebook Lead Ads, brand awareness, location, page engagement, among many others.
The ads consist of a title, an attractive image, and a creative and impactful call-to-action that leads the user to take a specific action.
These ads can appear on the right side of the page, in the feed itself, in Facebook apps and services, such as Instagram, and also in the Audience Network publisher set.
Unlike sponsored posts, with Facebook Ads, you can impact people without any connection to your fan page or fan base, targeting the audience to be impacted in a refined way.
Another novelty that further expands this reach and makes Facebook Ads much more effective is the ability to install the Facebook pixel on the advertiser's website, which allows Facebook to track people who recently visited pages on the advertiser's site and display related ads to them on its network.
Advantages of Facebook advertising for businesses
Find the right people
Choose your audience based on contact information, online behavior, and demographic data.
Attract Who You Are Looking For
Attractive and interactive ad formats to impact your audience the right way.
Keep an Eye on Results
Complete and visual reports, so you know exactly how much you spent and how your ads impacted your business.
Ad Formats on Facebook
Static Image
Use creative images to attract your audience.
Video
Tell your story with institutional videos, product videos, or relevant topics.
Carousel
Show up to ten images or videos in sequence in a single ad.
Canvas
Create the experience of a complete ad, telling engaging stories on mobile devices, with fast loading and total interactivity.
Multimedia
Create ads with light animation videos and convey your message creatively.
Collection
Show up to 50 products on mobile devices and allow your users to browse your products without leaving Facebook.
Create Effective Ads with Kaizen
Are you going to invest in Facebook advertising? Invest with confidence and achieve the best results with social media marketing from Kaizen Digital Marketing. We specialize in creating unforgettable ads for viewers and the best return for advertisers. Talk to one of our consultants now and see your business take off with Facebook advertising for businesses!