Did you know that Facebook can also generate qualified business contacts?
The number of visitors to your Facebook Fan Page is very important for the growth and visibility of your business, but now there is a way to convert these users into leads, and we will teach you how to do that!
Watch a brief and practical overview of how Facebook Lead Ads work:
(Tiago Flores Dias – Director of Kaizen Digital Marketing)
The connectivity and ease of having all information at hand are making digital marketing increasingly active. Social networks are the most frequently accessed pages and the best way to get closer to users' intimacy. With this in mind, companies have started to engage more strongly in this medium, generating relevant content for their customers and always trying to establish an exchange of information and dialogue.
But how can you tell if a user who likes your Fan Page and your posts is a potential customer or not?
There is a tool called Facebook Lead Ads, which allows you to create ads that come with a call-to-action button, accompanied by a form. Through this tool, users can submit their contact information, providing the opportunity for follow-up and thus establishing an exchange, potentially converting this lead (qualified business contact) into sales and clients.
KAIZEN specializes in Facebook Lead Ads and already has several success stories of companies that converted leads into clients through this tool and increased their customer database. Some examples include Grupo Le Lac, Contagra Accounting Advisory, Grupo Zimmermann, among many others.
Visionary, KAIZEN is the first Brazilian company to have integration between Facebook Lead Ads and its system, allowing clients access to an exclusive panel to manage all business contacts generated by the Facebook Lead Ads strategy. Aiming for the highest number of conversions from users to active clients, KAIZEN has the best optimized management strategy for Facebook Ads campaigns, focused on generating business contacts automatically and simply, making the best use of media.