Did you know that over 900 million people access Facebook every day and that 70% of them are connected to at least one business page?
With such impressive numbers, it's no wonder that the social network has become one of the most used platforms by marketing professionals. Today, at least 93% of the most respected marketing professionals in Brazil and around the world already use Facebook in their campaigns. To attract these professionals and deliver results, Facebook offers increasingly diverse and interactive ad formats. Now, let's explore two ad formats to create stunning campaigns in Facebook Marketing:
Canvas
The increase in access via mobile devices has created a challenge not only for website developers but also for advertisers. According to data from Facebook itself, 80% of users access the platform through mobile devices.
Thinking of this audience, Facebook Marketing launched earlier this year the Canvas ad format, developed specifically to run on mobile devices, aiming to provide a memorable experience for users discovering new brands and products.
The main innovation of Canvas is its post-click feature, which allows advertisers to create campaigns with an immersive full-screen layout, featuring fully customizable multimedia content. Advertisers can create multiple stories and present their brand and products in a broader and more creative way.
Canvas works as follows: when a user clicks on the ad, a full-screen view opens, which can combine images, videos, texts, and call-to-action buttons. It is also possible to insert image carousels, explore panoramic images, or zoom in to check all the details. All of this with the same loading speed for photos and videos as Facebook.
Carousel
The Carousel is a format that allows you to create ads with sequences of up to 10 different images or videos, providing users with a more interactive experience.
Also known as the multi-product feature, the great advantage of the Carousel format is precisely this: the ability to showcase more than one product in the same ad, which multiplies the return on investment by reducing the cost per conversion, in addition to allowing advertisers to tell multiple stories in the same ad or even fragment it sequentially to increase user engagement with the campaign.
Another attractive feature for advertisers is the ability to measure the performance of the cards that make up the Carousel individually, as Facebook allows the creation of different URLs, descriptions, and links for each image.
The Carousel runs on both desktop and mobile devices, with users simply clicking on an arrow to see more products.
Did you like it? Kaizen specializes in creating amazing campaigns using Canvas and Carousel.
Both features allow for the creation of visually appealing ads that are perfect for increasing audience engagement with your brand and improving the performance of your ads. If you also want to provide this experience for your customers and achieve better results with digital marketing, contact us!