5 reasons to adopt it for website creation
Free, professional, and highly customizable, WordPress is the most popular platform for website development and blogs – 30% of the internet uses this tool to publish content, according to WordPress.org. But how does it work?
Launched in May 2003, WordPress is a platform written in PHP for use with MySQL that allows hosting everything from simple blogs to e-commerce pages, newspapers, forums, and almost any type of digital business.
WordPress can be used in two ways: the first is basically creating an account at wordpress.com, accepting the terms of service, and starting customizations: choosing a domain (which will necessarily come with "wordpress.com"), configuring the layout and functionalities, and starting to publish content.
There are also various free design functions and options, as well as premium category customizations – which are paid. At this stage, there is no need to deal with any type of code, as changes are made through a template system and edited via intuitive widgets.
The second way to use the platform starts at another site, https://wordpress.org/, and is already fully linked to the source code – which requires knowledge in databases and programming languages such as HTML and PHP. It will also be necessary to register a domain (the name of the site, which will appear in the URL) and choose where to host the site – some companies allow purchasing services together.
For this alternative, it is ideal to hire specialized companies in website creation in WordPress. Since this is the more professional option, we have separated five reasons that show how it is worth investing in this platform when marking your space on the web.
Check it out:
1 – Search Optimization
As WordPress updates the source code to always comply with Google's standards, this platform is one of the favorites for those who work with SEO (Search Engine Optimization) to achieve good positioning in the ranking of the main search engine on the internet.
The success of SEO techniques allows for greater visibility and, consequently, more chances of reaching a good audience, becoming increasingly relevant on Google's search page, and reaching a larger audience. It is also possible to use plugins to generate visitation reports, which can help improve the site's positioning.
The main one is Yoast SEO, which is used by over 5 million sites precisely to apply optimization techniques for searches.
2 – Responsiveness
Another advantage of developing websites in WordPress is responsiveness – when the site adapts to the user's screen, whether accessed via computer, tablet, or smartphone.
In times when most internet access occurs via mobile, it is important to consider this functionality, as it influences the number of accesses and the user's stay on the page.
In addition to providing a complete and pleasant experience for the user, responsive websites also help improve positioning on Google, as it serves as a parameter to measure the relevance of the website.
3 – Versatility of Functions
With the example of Yoast SEO, you may have already noticed the value of plugins in WordPress, but there is much more: the platform has a Plugin Directory that gathers over 40,000 extension modules.
In addition to SEO plugins, it is also possible to find applications for many useful functionalities: contact form plugins, online store, social media, security, comment management, password creation, and much more.
All of this to create an even more versatile site that can meet different needs.
4 – Easy Management
Another benefit of a site created in WordPress is the ease of content management. With a simple and intuitive interface, there are no secrets or difficulties in editing, publishing, or changing posts in the CMS (Content Management System).
5 – Cost
With so many free functionalities and numerous options for those who can invest some amount, WordPress is worth it for both small companies starting to build their image on the internet and large companies expanding their reach online.
As it is a free platform, the fixed costs are only for the domain, hosting, and technical help to set up the pages and get everything online.
So, what are you waiting for to take your website project off the ground?