What is LinkedIn
LinkedIn is one of the most important social networks in the world, focused on the professional realm of individuals, representing a great potential for the B2B market.
How to Generate Leads on LinkedIn
LinkedIn has countless ways to capture leads, one of the most important strategies is the Gen Forms.
LinkedIn has great potential for your business
Generating leads is essential for any company that wants to make the most of the resources that social networks provide. Until recently, LinkedIn was not considered a relevant alternative in terms of lead generation, not as much as Facebook and Instagram, for example. However, innovations came into play in 2017 and transformed LinkedIn into one of the best social networks for capturing leads.
The creation of two ways to generate business contacts for advertisers on LinkedIn, announced in April of this year, made the social network stand out in the digital marketing market. The main differential of seeking leads on LinkedIn is its segmentation power, which is up to 7 times greater than most social networks, among other interesting resources to explore.
So, why choose LinkedIn?
LinkedIn is one of the largest social networks in the world with 500 million users, with Brazil being one of the top three countries present on the site, boasting 25 million registrations. In the technology market for 14 years, the network has established itself as an opportunity to expand businesses, meet and hire professionals, and now, capture quality leads.
As mentioned, segmentation on LinkedIn is 7 times more powerful; in other words, the content advertised there accurately targets the desired audience, especially highlighting the great potential to impact users by profession, employer, higher education institution, and other aspects related to the user's field of activity and positioning in the market.
Generating Leads on LinkedIn
LinkedIn offers two interesting formats for lead generation and reach: Lead Gen Forms and InMail Ads.
The first is the social network's revolutionary bet. Lead Gen Forms is a lead capture form within LinkedIn that eliminates the step where most users drop off – which is precisely the form filling. When clicking on an ad, users are offered the opportunity to send their contact details "pulled" directly from their profile, without having to type anything.
InMail Ads, on the other hand, is a way to reach the leads obtained by sending messages to users. This form of ad personalization converts better because it directly reaches users with spectacular features like CTA (call-to-action buttons) that remain displayed throughout the page navigation.
Want to know more about lead generation on LinkedIn? Watch our video
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