Are you familiar with Matched Audiences on LinkedIn? One of the biggest gaps in LinkedIn's advertising platform was the lack of a mechanism that allowed advertisers to reach users who were already familiar with them through their website. Now, with this feature, you can build campaigns focused on custom audiences, enhancing the presence of your strategy throughout the user's browsing context, getting to know your target audience better, segmenting more, and achieving better results.
Check out our video of the day about the Matched Audiences feature: