The Keyword is one of the most essential elements for the foundation of SEO. Knowing how to insert the right Keywords into a website can boost the business, just as choosing the wrong ones can lead to failure, since this tool is essential for determining the theme, subject, and content of the page.
It is pointless to have a website discussing topic A and expect search results for Keyword B, so it is necessary to align the search strategies of the site.
The right choice of Keywords helps to build a website and optimize the page. When a user searches for "television" on Google, the results will be presented in order of relevance based on the pages that have this as one of their Keywords.
The relevance that a page has in relation to a Keyword is determined by the way and the number of times this keyword appears within the page. Googlebot, for example, processes Keywords through pages that contain exactly the searched word and then words that are closely related.