Baseline SEO Analysis
Search engine optimization consists of a set of strategies focused on improving a website's ranking in organic search pages, enhancing leads and generating conversions.
The term SEO (from English, Search Engine Optimization) also refers to the consulting industry that works on optimizing projects and websites for its clients.
The baseline SEO analysis is the first step in optimizing the site, through it, it is possible to understand the current situation of the site, its indexing, the positive and negative ranking factors. From this data, it is possible to define the starting point of the first cycle of SEO consulting.
The main items for optimizing a page are:
URL:
Google looks for keywords in the page address (URL), so it is recommended that the page address is not just made up of codes, e.g.: site.com.br/ct136781xg19g376
but rather descriptive, with coherent words in its composition.
Page Title:
It is the phrase that appears in the top bar of the browser or in Google's search results. The Page Title is a very important element of the page and usually its space is occupied by slogans or phrases that do not use the keywords for the business.
Headings:
In the code of a page, it is possible to determine "headings" that prioritize the importance of parts of a page. Headings are indicated in the code by the code "< h1 > chosen part of the site as header < h1 / >".
Anchor Texts:
These are texts that function as the title of a link and can serve as content indicators.
Therefore, to have all the support for the optimization of your site, get in touch and learn about our services!