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Agência Kaizen

With more than 15 years of market experience, Kaizen Agency is a Google Partner company specialized in high-performance digital marketing.

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locations

Porto Alegre/RS

Av. Praia de Belas, 1212, CJ 1105 – Praia de Belas
Porto Alegre/RS — CEP 90110-000

0800-550-8000

Curitiba/PR

Rua Comendador Araújo, 499, 10º andar, Centro 80 – Centro
Curitiba/PR — CEP 80420-000

0800-550-8000

São Paulo/SP

Rua Olimpíadas, 205, Vila Olímpia
São Paulo/SP — CEP 04551-000

0800-550-8000

Florianópolis/SC

Rodovia Doutor Antônio Luiz Moura Gonzaga, 3339 – Multi Open Shopping + Offices, Rio Tavares
Florianópolis/SC — CEP 88048-300

0800-550-8000

Certifications & Partnerships

Google Partner PremierAgência Kaizen certificada como Manychat Agency PartnerActiveCampaign PartnerMonday.com PartnerKommo CRM PartnerRD Station Platinum Partner 2025

© 2026 Agência Kaizen. All rights reserved.

We are a company guided by Christian values.

“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.”

Colossians 3:23
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Showing 16 of 16 contents
Imagem de capa do artigo: Result-Based Pricing in the AI Era: How to Sell Value Without Losing Margin
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Result-Based Pricing in the AI Era: How to Sell Value Without Losing Margin

When AI reduces execution costs, charging by the hour punishes those who become efficient. The solution is to price based on results—with clear rules.

September 29, 2026· 2 min
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Imagem de capa do artigo: AI Subscription for SMEs: The New Business Model That Fits the Budget
Negócios

AI Subscription for SMEs: The New Business Model That Fits the Budget

Instead of investing in their own infrastructure, small businesses are renting AI capacity on a subscription basis. See when the model makes financial sense.

September 29, 2026· 2 min
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Imagem de capa do artigo: Quick commerce: what ultrafast delivery demands from local retail
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Quick commerce: what ultrafast delivery demands from local retail

The promise of delivery in minutes has ceased to be an exception and has become the standard. Consumers now choose stores based on delivery windows, not just price. For local retail, this

September 22, 2026· 2 min
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Imagem de capa do artigo: Recommerce: how the resale of used items became a new revenue stream
Negócios

Recommerce: how the resale of used items became a new revenue stream

Selling used products has evolved from thrift stores to a business line. Recommerce — buying, exchanging, and reselling second-hand items through a professional process — is growing for two main reasons.

September 22, 2026· 2 min
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Imagem de capa do artigo: CRO in Practice: How to Increase Conversion Without Increasing Media Investment
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CRO in Practice: How to Increase Conversion Without Increasing Media Investment

When the goal is not met, the reflex is to ask for more media budget. In most cases, the cheapest gain is before that: in converting those who have already arrived. One more percentage point in conversion costs much less than doubling the ad budget. Diagnosis: where the funnel is leaking Before testing anything, measure the passage between stages: Impression to click — does the ad attract the right audience? Click to stay — does the page fulfill the promise of the ad? Stay to conversion — are the form, WhatsApp, and offer clear? Conversion to qualification — is the lead really the profile that buys? Qualification to sale — does the sales process support the volume? The biggest drop indicates where to work. Optimizing CRO when the problem is lead qualification is wasting effort.

September 15, 2026· 3 min
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Imagem de capa do artigo: Retail media networks: why brands are investing in the new digital retail space
Negócios

Retail media networks: why brands are investing in the new digital retail space

See how retail media networks connect media, first-party data, and sales in digital retail to generate performance and scale.

September 1, 2026· 7 min
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Imagem de capa do artigo: First-party data: the competitive advantage that survives AI and the decline of cookies
Negócios

First-party data: the competitive advantage that survives AI and the decline of cookies

Discover how to use first-party data to better segment, personalize campaigns, and reduce reliance on cookies and third-party data.

September 1, 2026· 7 min
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Imagem de capa do artigo: Small Businesses and AI: How to Compete with Big Brands Using Accessible Technology
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Small Businesses and AI: How to Compete with Big Brands Using Accessible Technology

AI has leveled the playing field: small businesses now have access to tools that were once only available to big brands. Learn how to use accessible AI to grow without a corporate budget.

August 4, 2026· 2 min
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Imagem de capa do artigo: How to Turn Visits into Consultations
Negócios

How to Turn Visits into Consultations

Turning visits into consultations depends on one simple thing that most clinics ignore: guiding the patient clearly to the decision, eliminating doubts, friction, and uncertainties along the way. The problem is that, in practice, this almost never happens. The site receives visits, ads generate clicks, Google starts bringing traffic...

March 26, 2026· 4 min
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Imagem de capa do artigo: Why Your Clinic Does Not Appear on Google
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Why Your Clinic Does Not Appear on Google

Your clinic does not appear on Google because your website is not structured to answer what the patient is looking for, and therefore, the algorithm simply does not consider it relevant for that search. The problem is that this is almost never perceived this way. Most clinics believe they need to invest more, adjust keywords

March 26, 2026· 5 min
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Imagem de capa do artigo: How to Automate Time Tracking in 2026
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How to Automate Time Tracking in 2026

In the corporate world of 2026, automating time tracking has become essential to ensure labor compliance and minimize liability risks. HR managers, like João HR Manager, face ongoing challenges related to errors in timekeeping and integration with payroll. This article discusses how the time clock in NH

March 13, 2026· 7 min
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Imagem de capa do artigo: Why Your Company Cannot Predict How Many Customers It Will Have This Month
Negócios

Why Your Company Cannot Predict How Many Customers It Will Have This Month

A company cannot predict how many customers it will have in a month when it does not have a continuous demand generation system. Without a regular influx of new prospects and a structured conversion process, the number of sales becomes dependent on random factors such as referrals, market urgencies, and occasional events. This scenario is common in

February 12, 2026· 3 min
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Imagem de capa do artigo: Why Your Company Does Not Grow Even With Good Products?
Negócios

Why Your Company Does Not Grow Even With Good Products?

A company does not grow even with good products when the market does not clearly understand the value of the offer, does not trust enough to decide, and does not find the company at the right moment in the search. In practice, growth depends less on the isolated quality of the product and more on perception, positioning, consistent demand, and conversion. If

February 10, 2026· 5 min
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Imagem de capa do artigo: Credit Lines and Government Benefits for Businesses in Rio Grande do Sul: An Opportunity for Post-Flood Reconstruction
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Credit Lines and Government Benefits for Businesses in Rio Grande do Sul: An Opportunity for Post-Flood Reconstruction

In May 2024, Rio Grande do Sul faced the worst flood in its history, deeply impacting the local economy. In this article, you will learn about credit lines, government benefits, and restructuring measures available to help local entrepreneurs recover their businesses. The current scenario in Rio Grande do Sul According to the latest survey...

July 25, 2024· 7 min
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Imagem de capa do artigo: Everything You Need to Know About WhatsApp Pay: What It Is and How It Works
Negócios

Everything You Need to Know About WhatsApp Pay: What It Is and How It Works

Payment method allows users to make transactions via WhatsApp In an increasingly instant and digital world, it is essential to have solutions that streamline daily routines. With new apps emerging all the time, established ones need to reinvent themselves to stay relevant to their users. This is the case with WhatsApp, which

April 12, 2023· 5 min
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Imagem de capa do artigo: Solar Energy Market in 2023
Negócios

Solar Energy Market in 2023

The solar energy market is experiencing significant growth in Brazil due to various factors. Discover the trends and perspectives of the sector and how to stand out from the competition!

March 16, 2023· 9 min
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Trending tags and topics

#first-party data 2#Growth 2#SEO 2#a/b testing 1#accessible technology 1#AI as a service 1#AI cost 1#AI for small businesses 1#AI services 1#AI subscription 1#automation for SMEs 1#b2b conversion rate 1#brand 1#business model 1#circular economy 1#competitiveness 1#contract 1#conversion optimization 1

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