Payment method allows users to make transactions via WhatsApp
In an increasingly instant and digital world, it is essential to have solutions that streamline daily routines. With new apps emerging all the time, established ones need to reinvent themselves to stay relevant to their users. This is the case with WhatsApp, which recently implemented WhatsApp Pay, a feature that allows payments and transfers directly through the messaging app.
As we know, Brazilians are true fans of WhatsApp – 54% of smartphones in Brazil have the app installed. In fact, worldwide, over 2 billion people use the messaging app owned by Meta. Now, with WhatsApp Pay, users can make transactions (such as money transfers and payments) directly in a chat. The goal is to simplify routines and provide an additional option for both entrepreneurs and general users.
The news is that the Central Bank has released the payment feature for purchases made in commercial establishments – and the measure is set to take effect in the coming days here in Brazil. Understand better below!
Understand what WhatsApp Pay is
Available since last year for Brazilians, WhatsApp Pay is a feature that allows WhatsApp users to make payments directly through the app. The only issue is that it was not (or is not) possible to use a credit card; transactions must be made with a debit or prepaid card. Free of fees, the feature has become popular among Brazilians, as paying for a product or service – or even splitting the bill at the bar with friends – has become as easy as sending a photo.
To start using WhatsApp Pay is also very simple. The user just needs to register in the system with one of the participating banks, and then they can start enjoying the feature, whether to send or receive money. In the app, it is also possible to check the status of transactions and keep track of schedules to avoid any surprises along the way.
How to use WhatsApp Pay?
To start using the new feature of the app owned by the Meta group is very simple. Just follow the steps below:
1. Open the WhatsApp app, click on the "Settings" icon, and select the "Payments" option.
2. You will need to create a PIN to ensure the security of your transactions and provide your personal information.
3. You will need to register a debit or prepaid card, which the app will verify.
4. Then, just select the desired contact and enter the amount you wish to pay or request payment.
5. The feature is also available directly in the chat tab; just click on the "RS" symbol next to the text box in the lower right corner of the screen.
Is it safe to use WhatsApp Pay?
According to Serasa, using WhatsApp Pay is safe, as the app's new feature respects a series of aspects that provide the necessary peace of mind for digital transactions. In addition to needing to register a PIN, users can opt for facial recognition to access the payments tab, data is stored with advanced layers of protection, and encryption is an additional guarantee for the security of the information shared for payments.
However, the Central Bank warns about the impossibility of reversing transactions made through the app, as when a payment is made, the amount goes directly to the bank account provided by the receiving user. Therefore, it is essential to be cautious and make payments only to known individuals.
It is now possible to pay for purchases in commercial establishments with WhatsApp Pay. Find out how!
Released last March by the Central Bank, WhatsApp Pay is now available for payment of purchases made in commercial establishments, using Mastercard and Visa brands also in credit mode. This news is exciting small entrepreneurs, as it promises to facilitate negotiations in small establishments, such as bars and snack bars.
With WhatsApp Pay released for transactions between individuals and legal entities, customers can now place an order directly through the messaging app, and the establishment can request payment in the same conversation. Thus, in the case of delivery, the delivery person does not need to carry the card machine. It is also no longer necessary to send the establishment's PIX key. Everything promises to be much faster and simpler, encouraging small businesses.
“Visa believes in the potential of the solution as a driver of inclusion, digitization, and the development of thousands of Brazilian micro, small, and medium enterprises and is working on launching the service together with Meta and participating acquirers,” Visa said in an official statement.
See how it works:
The Central Bank's decision was celebrated by Mark Zuckerberg, who wrote on his Instagram profile: "People will be able to pay small businesses directly on WhatsApp. Excited to launch this soon," said the CEO of Meta, which controls the messaging app.
For Guilherme Horn, head of WhatsApp for Latin America, the news is expected to have a positive impact on all users, whether individuals or legal entities. After all, it is a measure that promises to bring "ease and simplicity for users while helping small and medium enterprises increase their sales," he said.
So, what do you think of this news? Take advantage of WhatsApp's new features to accelerate your business and sell more in your company!
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