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Agência Kaizen

With more than 15 years of market experience, Kaizen Agency is a Google Partner company specialized in high-performance digital marketing.

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Av. Praia de Belas, 1212, CJ 1105 – Praia de Belas
Porto Alegre/RS — CEP 90110-000

0800-550-8000

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Rua Comendador Araújo, 499, 10º andar, Centro 80 – Centro
Curitiba/PR — CEP 80420-000

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Rua Olimpíadas, 205, Vila Olímpia
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0800-550-8000

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Florianópolis/SC — CEP 88048-300

0800-550-8000

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© 2026 Agência Kaizen. All rights reserved.

We are a company guided by Christian values.

“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.”

Colossians 3:23
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Showing 24 of 36 contents
Imagem de capa do artigo: AI Videos: How to Create Professional Videos Without Equipment
IA

AI Videos: How to Create Professional Videos Without Equipment

Learn how to create videos with AI: use cases, step-by-step production, what AI does well, and how to measure results to turn video into customers.

October 1, 2026· 3 min
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Imagem de capa do artigo: Vertical Copilots: When Generic AI Doesn't Solve Your Industry's Needs
IA

Vertical Copilots: When Generic AI Doesn't Solve Your Industry's Needs

Generic copilots help everyone a little and no one enough. Vertical copilots solve an entire industry — if the scope is well chosen.

September 29, 2026· 2 min
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Imagem de capa do artigo: Persistent Memory AI Agents: What Changes in Operation
IA

Persistent Memory AI Agents: What Changes in Operation

Persistent memory is what separates a responding AI agent from an operating one. See how it works, where it breaks, and how to implement it with governance.

September 29, 2026· 3 min
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Imagem de capa do artigo: Multi-Agent Systems: How to Orchestrate Multiple AI Agents in Operations
IA

Multi-Agent Systems: How to Orchestrate Multiple AI Agents in Operations

An isolated AI agent performs a single task well: qualifying, summarizing, responding. The greatest gain appears when multiple agents work in a chain — one captures the request, another queries the database,

September 22, 2026· 2 min
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Imagem de capa do artigo: Domain-Specific Language Models: When Training a Specialized AI is Worth It
IA

Domain-Specific Language Models: When Training a Specialized AI is Worth It

A generic model solves most text tasks. But in domains with specific language and precision requirements — legal, healthcare, engineering, finance, insurance — the cost of misinterpretation is high.

September 22, 2026· 2 min
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Imagem de capa do artigo: AI Agents in Commercial Service: The 7 Implementation Errors That Hinder Results
IA

AI Agents in Commercial Service: The 7 Implementation Errors That Hinder Results

Implementing an AI agent in customer service has become a budget item in almost every B2B company. The problem is that many projects deliver a robot that responds quickly but does not advance the sale. Almost always, the reason is not the language model: it’s implementation errors. Error 1 — Assigning the Wrong Task to the Agent. AI agents excel at qualifying, gathering context, answering frequently asked questions, scheduling, and resuming stalled conversations. They are poor at negotiating price, overcoming political objections, and sensing tension in a meeting. When a company tries to replace the salesperson at the closing moment, the result is lost objections and cooled opportunities. Correction: design the journey and mark exactly where a human enters. Practical rule: up to 70% of commercial time is qualification and follow-up — start there.

September 15, 2026· 3 min
Read
Imagem de capa do artigo: Generative Hyperpersonalization: How to Create Unique Experiences Without Becoming Robotic Automation
IA

Generative Hyperpersonalization: How to Create Unique Experiences Without Becoming Robotic Automation

Use generative AI to create personalized journeys, increase conversion, and avoid overly robotic messages in the customer experience.

September 1, 2026· 8 min
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Imagem de capa do artigo: Autonomous AI Agents: What Changes in Business Operations by 2026
IA

Autonomous AI Agents: What Changes in Business Operations by 2026

See how autonomous AI agents automate operations, customer service, and marketing with governance, audit trails, and humans in the loop.

September 1, 2026· 8 min
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Imagem de capa do artigo: Perplexity AI: The New Way to Search and How Your Business Should Prepare
IA

Perplexity AI: The New Way to Search and How Your Business Should Prepare

Perplexity AI is the AI-based search engine that, instead of returning a list of blue links, delivers a direct answer with sources...

August 21, 2026· 4 min
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Imagem de capa do artigo: Generative AI for Content Creation: A Practical Guide to Producing at Scale
IA

Generative AI for Content Creation: A Practical Guide to Producing at Scale

Articles, videos, images, and campaigns: generative AI has transformed content production. Learn the practical workflow to produce at scale without sacrificing quality.

August 4, 2026· 2 min
Read
Imagem de capa do artigo: AI Agents in Marketing: How to Scale Campaigns Autonomously in 2026
IA

AI Agents in Marketing: How to Scale Campaigns Autonomously in 2026

AI agents are no longer a novelty; they have become the core of marketing operations. Learn how to use them to automate campaigns, personalize at scale, and scale results in 2026.

August 4, 2026· 2 min
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Imagem de capa do artigo: Autonomous AI Agents: How They Are Transforming Business in 2026
IA

Autonomous AI Agents: How They Are Transforming Business in 2026

Autonomous AI agents are revolutionizing business. Understand how they work, real use cases, and how your company can implement this technology.

July 28, 2026· 5 min
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Imagem de capa do artigo: AI in Digital Marketing: How Artificial Intelligence Transforms Campaigns in 2026
IA

AI in Digital Marketing: How Artificial Intelligence Transforms Campaigns in 2026

Discover how artificial intelligence is revolutionizing digital marketing in 2026 with personalization, autonomous agents, and intelligent automation.

July 28, 2026· 5 min
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Imagem de capa do artigo: Generative AI in Digital Marketing in 2026: How to Transform Strategies and Results
IA

Generative AI in Digital Marketing in 2026: How to Transform Strategies and Results

Generative AI has moved from being a trend to becoming the core of digital marketing strategies in 2026. Discover how to apply it in your business.

July 21, 2026· 5 min
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Imagem de capa do artigo: AI in Digital Marketing: How to Use ChatGPT, Claude, and Gemini in Practice
IA

AI in Digital Marketing: How to Use ChatGPT, Claude, and Gemini in Practice

A practical guide on how to use ChatGPT, Claude, and Gemini in digital marketing in 2026. Strategies, prompts, and tools for marketing teams.

July 14, 2026· 4 min
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Imagem de capa do artigo: What is Vibecoding? The Complete Guide to Vibe Code in 2026
IA

What is Vibecoding? The Complete Guide to Vibe Code in 2026

Vibecoding (or vibecode) is programming with AI using natural language. Understand what it is, how it works, tools, risks, and how to create real products.

July 6, 2026· 8 min
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Imagem de capa do artigo: Meta Business Agent: The New AI Agent for WhatsApp Business
IA

Meta Business Agent: The New AI Agent for WhatsApp Business

Meta has just launched the Meta Business Agent, an artificial intelligence agent that promises to revolutionize customer service on WhatsApp, Messenger, and Instagram. Introduced during the Conversations 2026 conference in London, the new feature allows businesses of all sizes to create intelligent virtual assistants in minutes — without needing a team.

June 20, 2026· 4 min
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Imagem de capa do artigo: Generative AI in Marketing: How to Use ChatGPT and Gemini to Scale Results in 2026
IA

Generative AI in Marketing: How to Use ChatGPT and Gemini to Scale Results in 2026

Generative Artificial Intelligence Is Here to Stay In 2026, generative AI has moved from a futuristic promise to a strategic infrastructure of digital marketing. Tools like ChatGPT, Google Gemini, and Copilot are no longer novelties — they are the engine driving campaigns, creating content, and personalizing experiences at scale. According to a survey by

June 16, 2026· 3 min
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Imagem de capa do artigo: Claude Fable 5: Anthropic Launches the First Mythos-Class Model for the Public
IA

Claude Fable 5: Anthropic Launches the First Mythos-Class Model for the Public

Anthropic Launches Claude Fable 5: The Mythos-Class Model Shaking Up the AI World On June 9, 2026, Anthropic made the year's most anticipated announcement: the launch of Claude Fable 5, the first Mythos-class model available to the general public. After months of speculation and restricted access via

June 9, 2026· 7 min
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Imagem de capa do artigo: Audio Deepfake and AI Voice Detector: Digital Security for Brands in 2026
IA

Audio Deepfake and AI Voice Detector: Digital Security for Brands in 2026

In 2026, searches for “AI Voice Detector” skyrocketed by an impressive 6,900% over the past five years. The explosion of audio deepfakes — synthetic voices so realistic that they are indistinguishable from a real recording — is forcing companies, governments, and marketers to rethink digital security.

June 9, 2026· 3 min
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Imagem de capa do artigo: AI Video Generator: How AI Video Generation Is Exploding in 2026
IA

AI Video Generator: How AI Video Generation Is Exploding in 2026

With an impressive 8,000% growth in searches over the last five years, AI video generators are redefining content production in 2026.

June 9, 2026· 2 min
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Imagem de capa do artigo: OpenAI as an Advertising Platform: What the Marketing World Needs to Know
IA

OpenAI as an Advertising Platform: What the Marketing World Needs to Know

In May 2026, OpenAI took another step in the direction that the technology market had been anticipating: the launch of its self-service advertising platform...

June 9, 2026· 2 min
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Imagem de capa do artigo: GEO (Generative Engine Optimization): How to Be Cited by ChatGPT, Gemini, and Perplexity
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GEO (Generative Engine Optimization): How to Be Cited by ChatGPT, Gemini, and Perplexity

If 2025 was the year of the arrival of generative AIs in searches, 2026 is establishing a new discipline in digital marketing: GEO — Generative Engine...

June 9, 2026· 2 min
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Imagem de capa do artigo: Google Marketing Live 2026: AI Agents That Changed Advertising
IA

Google Marketing Live 2026: AI Agents That Changed Advertising

In May 2026, Google Marketing Live brought one of the biggest transformations in the history of digital advertising: the integration of AI agents...

June 9, 2026· 3 min
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