When it comes to websites, appearance may not be everything, but it certainly is responsible for the user's first impression of your company's virtual presentation. In web design, nothing is consensus. Over the past few years, various trends have come and gone, some becoming references and others not, but the fact is that they all emerged with the same goal: to provide the user with a functional and aesthetically pleasing website. To make this possible, some web design mistakes must be avoided.
Now, let's look at 5 web design mistakes not to make:
Broken Links
Having links on your website is essential for SEO, but it is pointless to have thousands of links if they are broken or lead to the wrong place.
When a user clicks on a hyperlink or a call to action, they create an expectation, which, when frustrated, can mean one less visitor to your site or even one less customer for your business.
Pay attention to the links on all pages, especially those originally placed in the template version, such as social media links. If they are broken, insert the correct URLs or simply remove them. The important thing is that all paths are correct and all links open perfectly.
Remember: broken links are not just a web design mistake. They compromise your user's experience and cause your site to be penalized in Google's ranking.
Out of Focus Images
Blurry images are the capital sin of web design. Professional sites require quality, so never compromise your site's layout with low-resolution images. If you cannot invest in good photography, and you are not an e-commerce site, customize web images with good quality or prefer illustrations. However, if your site is an online store, photographing your products excellently is essential, after all, it is your showcase and your business counter.
Inconsistency in Texts
Web design is not only made up of images; the layout of a site should be a composition where text and images complement each other symmetrically. If images must be of good quality, the same applies to the text and its presentation.
Inconsistent texts not only compromise the website's design but also hinder user interaction with the content.
Menus, submenus, and other information should have standardized fonts and sizes. For example, if a menu title is in uppercase with a font size of 18, all other titles should be the same.
Don't Mess Up Readability
Whether about products, services, or even to learn about the company, users always enter a site in search of information, and it must be visible.
Very small letters, dark backgrounds for letters with not-so-light tones, or glaring contrasts are common web design mistakes and can compromise text readability and consequently the user's purpose and your company's.
Consider the size and style of fonts, colors, lighting, and even the images that serve as backgrounds for the content.
Innovating is always good, but never risk combinations that could harm your website's readability.
Sound
Music is a very pleasant resource, but it is not the best way to welcome visitors to a website.
Most of the time, music that plays automatically when a site is opened becomes more of a nuisance than an attraction and can even scare the user away, causing them to close the site, especially if they are in public or at work.
If music is really necessary, the ideal is to add a button in a visible and accessible location that allows it to be paused quickly if desired.