If text content once dominated the internet, the emergence of more interactive formats has caused this type of production to lose its reign to videos, making them one of the most reliable bets in current marketing.
Of course, this shift began with the rise of video platforms like YouTube and Vimeo, but it was in 2015, when our friend Facebook launched its own video functionality, that videos began to truly show their potential in generating results for businesses across various segments.
Why Invest in Videos for the Internet on Facebook
A recent survey conducted by Cisco Forecast showed that this year, 69% of internet traffic will be video-based, and the forecast is that this number will reach 80% by 2019.
For Facebook, the numbers are also quite positive: according to a 2015 study conducted by Facebook itself, users worldwide posted 75% more videos during the period than in the previous twelve months, with 50% of active profiles watching at least one video per day on the social network.
Additionally, experts point out that with the popularization of the internet, the ability to pay attention to something has decreased from 12 to 8 seconds, causing long texts to lose their prominence to videos, which can convey the same message much more quickly and attractively.
Videos Have Greater Organic Reach
As we already know, Facebook is an intelligent and optimized platform that constantly changes its algorithms, focusing on user experience and always seeking to be more present in people's lives.
By considering video a more complete and universal communication format, internet videos have not only become popular as a production method, but Facebook itself has started to favor native videos, increasing their performance, with the goal of encouraging users to upload within the platform rather than sharing external links.
Therefore, video posts not only have greater organic reach but also increase audience engagement and involvement due to their interactivity.
Advantages of Videos for Your Marketing Strategy
One of the greatest advantages of internet videos is that they can be used to achieve various different objectives, such as promoting your brand with institutional videos, launching a product, or introducing a new feature, among others.
Another advantage is that with the right tools, unlike TV commercials, internet videos can be produced at a low cost and very simply. Additionally, they are not limited to Facebook alone, as they can be reused in campaigns on other platforms, such as blogs, websites, LinkedIn, and Twitter, generating buzz for your brand across multiple channels using the same content.
How to Produce Videos for Facebook
If you are convinced that through videos your Facebook page will thrive, you are absolutely right! To produce the right content for your audience and make your brand soar, talk to one of our specialists and find out how we can help you achieve your goals through the ideal marketing strategy for your business.
Learn more:
Videos on Instagram: why your business needs to have them
How internet videos can help your business