TRAINING IN SOCIAL MEDIA MARKETING
Empower the team through the KAIZEN SEO process to propose the best actions and tools for customer relationship management on social media, based on the analysis of available communication strategies and social networks, in order to achieve the marketing objectives set forth in the strategies ethically and sustainably.
STRATEGIC OBJECTIVES IN SOCIAL MEDIA MARKETING
Currently on the web, social networks are present on online relationship sites, and it is often possible to build a network of contacts within social media sites. The most popular examples of social networks are Orkut, Facebook, and MySpace.
* Monitor the brand's presence on horizontal social networks using a qualified tool.
* Build a presence on horizontal social networks and produce content relevant to the target audience.
* Plan and execute promotional marketing actions within social networks.
* Create promotional landing pages to capture registrations on social networks.
* Build and maintain a blog to serve as a hub for articulating and penetrating actions on social media.
* Manage Facebook Ads campaigns.
* Identify vertical social networks and engage with opinion leaders.
HOW DOES SMM BENEFIT SEO?
Just like any online advertising medium, which includes various link building techniques (directory submissions, press releases, submissions to social bookmarking sites, article submissions, feeds), social networks allow for the dissemination of external links across the web.
The significant difference in using social networks is that, in addition to spreading external links, it allows these links to be accessed by as many people as possible. This is achieved by creating a strong network of contacts of potential individuals who would appreciate your content.
To do this, we always seek to share links with people interested in the content, submit links in communities or categories related to the submission topic, and gradually become someone "important" within the social network in which we operate. Another important point: do not use dishonest techniques such as spam to promote oneself on a social network. The consequences can be detrimental, potentially resulting in penalties.
LINK BUILDING WITH SMM
One of the main objectives of participating in social networks is to increase the PAGE RANK of the site through link building, where people interested in our products, news, promotions, and general content will post these links on their sites and blogs.
Thus, we will be expanding our network of relationships, always seeking a better position for general searches.
Below is the table of how Google evaluates the page rank of sites on the internet.
Source: Google Inc
The page rank is updated by Google every 3 months.
It is known that pages with HIGH Page Rank have preference in positioning within search engines.