What is Google Penguin and how does it relate to me?
The latest update of Google Penguin, one of Google's main algorithms, has just been released as announced by Google. With this update, Google confirms its latest specific update, and from now on it will be part of the main core of Google's algorithm and will no longer have announced updates.
Do you know what Google Penguin is about? Check out our video below where we talk a little about the purpose of this algorithm and especially about this latest update.
Reflections on Link Building from the Google Penguin Update
One of the main objectives of this change is to control ranking improvement techniques through artificial links, link exchanges, or link farms; in other words, with this update, we will have a real witch hunt for fake links.
Reinforcing the need for not only relevant content but also useful content for users
By seeking to analyze spam signals in more detail instead of just punishing a site as a whole, Google opens the door for previously penalized sites to restore their positioning by correcting issues and also demands more than ever quality reference content (not just content on the site). Google will be more concerned with the type of text that is hyperlinking content to your site.
What we specifically expect with this latest update according to Google:
Real-Time Update of Link Analysis
The algorithm obtains real-time information about links and spam signals without the need to wait a long time to reevaluate the content we create. The main fact about this update is that Google is placing greater emphasis on the content of the origin of the links rather than on the site itself that generates these links. This is a significant paradigm shift, as Google opens the possibility for sites to recover their reputation by improving their content, thus benefiting the internet ecosystem.