What is the first thing you do when you think about buying a product? If you answered 'search the internet', know that you are not alone. Today in Brazil, Google alone receives over 35,000 searches per second, not counting other less prominent search engines like Yahoo and Bing, which proves that the internet is one of the most powerful tools for attracting new leads and gaining more customers.
Pleased to meet you, SEO!
If your company has a digital marketing strategy (if not, it should!), you have certainly heard of the acronym SEO, but do you know what it means?
In loose translation, Search Engine Optimization means optimizing for search engines, summarizing, it refers to resources used to improve your website's ranking in organic search results.
Why you need organic results
New technologies, especially the internet and mobile devices, have changed the way companies communicate with their consumers. While mass media used to have a significant influence over the public, now, with information bubbling from all sides, the game has changed and power has shifted solely to the hands of consumers. In other words, to sell, it is not enough to advertise or have a website; you need to stand out and be just a click away from your potential customer to be chosen among so many options.
According to the statistics service Click, in Brazil, 97% of searches are made on Google. Of these, 80% of users do not go beyond the second page, with nearly 60% of clicks happening on the top 3 search results. To achieve this golden spot, there are only two ways: investing in paid media or implementing a good SEO structure.
Paid media (Google Adwords) is a good alternative for those who want quick results. However, concentrating all your efforts and resources on paid advertising is not a sustainable long-term strategy, because even if your budget is unlimited, relying solely on ads for your website's traffic can be risky.
On the other hand, implementing a good SEO structure is a more lasting strategy with a much better cost-benefit ratio, as in the long run, it will ensure that your site generates free traffic, giving your products more visibility at a lower cost and, consequently, allowing you to achieve better profits.
A good tip for those who want to hit the target is to invest in both, after all, why choose when you can double your chances of achieving the desired result?
How to get there with SEO
The first step is to hire a specialized consulting service that will help you optimize all the necessary fields so that search engines can effectively read your site.
Another relevant factor for achieving a good ranking is producing relevant content, using keywords related to your business. Thus, when these terms are searched in search engines, the chances of your site appearing in the top positions will be much higher.
Remember that Google's algorithms are constantly being changed to improve user experience, and therefore, SEO work must be ongoing, because as challenging as it is to reach the first pages, it is equally challenging to stay there.
More clicks, more sales
The logic is simple: the more clicks on your site, the more your company will be recognized, the more your product will be seen, and as a result, you will account for much more sales.
Now that you know how SEO can help you in this mission, it's time to take action. Contact us right now and see how the right strategy will make a difference in your results.