With 700 million users worldwide and 45 million in Brazil alone, Instagram has given Mark Zuckerberg plenty to celebrate, and not just for him. With extremely popular changes, the app has gained over 100 million users in just the last four months, leaving its main competitors behind and becoming a powerful tool for those looking to leverage the app's success to generate revenue.
Why use Instagram
Instagram is a platform that never stops, and this is essential for anyone wanting to promote anything, as new features have the power to spark curiosity. Just like Facebook, Instagram is always launching new functionalities, and the latest ones are largely responsible for the app's significant growth in recent months. In addition to the success of stories, Instagram has also modified its video upload option, available since 2013. The great advantage is that now the videos that were previously limited to just 15 seconds can now last up to one minute, which is incredible for all users, but even more so for your brand's social media strategy.
Videos + Instagram: a mix that worked
You may have noticed that videos are on the rise in digital marketing, and they align perfectly with the creativity and interactivity of Instagram, especially since it is a social network entirely based on visual resources and the dynamism they can provide.
The audience comes to Instagram specifically to consume visual content, and when a brand delivers more than that, it automatically stands out. When the content is well-crafted and part of a well-planned strategy, the chances of this happening double. A good example of this is the use of videos.
To give you an idea, today an average of 40% of the most popular videos on Instagram belong to business profiles.
Of course, all these companies invest because the audience's response couldn't be better. As soon as the feature was launched back in 2013, still with 15-second videos, the number of videos posted on the platform exceeded 5 million in just 24 hours.
Outside of Instagram, the performance numbers for videos online are also impressive: according to a survey by Hubspot, digital marketing strategies involving videos increase customer purchase intent by up to 97% and brand association by 139%.
Now mix all this potential of Instagram and online videos and imagine what they can do together for your business.
More engagement for your posts
For companies looking for engagement, Instagram is the right social network. To start, 50% of users follow brands on Instagram, a number that represents the highest rate among social networks and in Brazil equates to almost 15 million people.
Another very positive point is that Instagram's engagement is 84 times greater than Twitter's and, believe it or not, 10 times greater than Facebook's.
One reason is that more traditional social networks are starting to decrease organic reach due to saturation in the number of users and advertisers. Another fundamental point is that since Instagram is a platform that stimulates imagination, communication can be done in a much less rigid and more engaging way, allowing for campaigns with themes that are in the spotlight and capturing an audience for your brand based on triggers created by the audience itself.
One of the most common ways to do this is through hashtags, which are a great resource for increasing the reach of posts.
Want to know more about videos on Instagram?
Kaizen is an agency specialized in creating complete digital marketing strategies for your business to achieve the best results with videos on Instagram and across all online platforms.
Learn more:
5 reasons to use online videos in building your brand
How online videos can help your business