How to Price Sponsored Links?
PPC (Pay Per Click) consists of formatting marketing campaigns aimed at the web world, better known as Sponsored Links.
How many times have you searched or tried to find information on a topic using a search engine? Appearing for the relevant keywords related to your service or product is extremely important to achieve good results in traffic and provide an easy way to offer products or services to potential customers.
This campaign is tailored according to the needs of each company, perfectly adapting to the various requirements of each business.
The investment for this work varies according to each campaign or according to the need to achieve the necessary results based on the commercial policy of each organization.
In Sponsored Links, the ads are displayed according to the searches performed, usually appearing above or to the right of the organic search results.
With the management of a well-structured campaign, your company can appear at the top and prominently in the results, increasing the likelihood of attracting high-quality traffic.
The Google AdWords system works in three distinct ways of pricing Sponsored Links, which are:
CPC – Cost Per Click, this method is used by setting a maximum investment per click in the campaign; for example, if we set a campaign of R$100.00 and a click of R$0.50, we will achieve 200 accesses.
CPM – Cost per Thousand, is the estimated value for 1,000 impressions, meaning that for every 1,000 times the campaign appears on Google, regardless of the number of clicks, we will pay a defined value as the correct investment according to what we deem necessary to achieve results.
CPA – Cost per Acquisition, how much do you want to spend to acquire a customer? R$1.00? R$10.00? R$100.00? We create the campaign working on performance; with this system, we can measure how many quotes a company received from a campaign and thus determine how much was paid to acquire a potential customer.