SEO: Against Facts There Are No Arguments
This old saying has never been more relevant regarding the ranking criteria in Google Search. Understand why soon backlinks will no longer be the main criterion for defining positioning in Google's organic search.
The internet is polluted with useless information; just type the name of a famous person and you will see the amount of fake news that is pushed regarding them, making it difficult today to find the name of a celebrity that does not have the suggestion "died" after their name is typed.
Google has always based its relevance criteria on the number of links a site received from other sites, like a network of trust where friends recommend friends and attest to their knowledge on a particular subject. However, over time, with the evolution of the algorithm, it began to analyze not only the quality of these links but also to ensure the quality of the content that these sites offered. It is no longer enough to ensure good content quality involving criteria such as uniqueness and depth; it also addresses the user experience with that page.
In this sense, the research conducted by the Google team presents the recent future of the world's largest search engine, pushing search results that report contradictory information to lower positions than those considered as common ground across various sources on the internet.
The significant change involves attributing reputation to sites based on concentrated information deemed valid on the most reliable sites on the internet, increasing the visibility of sites that offer more trustworthy content and decreasing those that report false content.
During the optimization process, we had already noticed that whenever mentions of reliable sources were cited and hyperlinked with trustworthy sources, the articles achieved better positioning for the topics addressed. With this forecast of change, it becomes even more important to focus efforts on content quality rather than the quantity of backlinks to your site.