What is Link Building?
Link Building is a set of strategies aimed at increasing the reputation and relevance of a web page on a specific topic through the production of quality content. Link building is not simply about producing content with hyperlinking of keywords (anchor text). It is about building a large number of high-quality links to your site aiming for sustainable and natural growth in organic search results.
Website Optimization is a set of strategies to improve positioning in Google's organic search.
For a long time, poor internet professionals exploited flaws in Google's algorithm by incorrectly applying hyperlinking techniques (anchor text), resulting in good rankings but low-quality content, leading to webspam. With the latest updates to Google's algorithm, many of these professionals were penalized, resulting in numerous complaints online.
Link Building aims to create coherence between the subject of the source page and the content of the destination page; if this coherence does not exist, we are talking about Black Hat techniques.
Link Building is divided based on the origin of the content into:
Internal Link Building
Internal Link Building refers to how pages are hyperlinked within your own site. The deeper the content and the logic in the construction of texts that refer to sections and the text contained within these links, the better the results obtained in Internal Link Building. For Google, each page is unique and has its value; utilizing the page rank of each can be an interesting factor for analysis in Link Building.
External Link Building
External Link Building refers to content produced on other sites that refer to yours. When someone writes a review about your product and includes a link pointing to your site, they are attributing relevance to your content on that subject. This is essential for search engines to understand that your site should be well-positioned for expressions related to that topic.
External Link Building works like a network of relationships where your friends define your reputation regarding a specific subject.
We call BackLinks any hyperlinking of content from an external site to a specific site and reciprocal links when two sites exchange hyperlinking between them.