What is Media Measurement?
Media Measurement is the foundation of Modern Marketing; measuring your media investments is your ability to control the return you get from each investment you make in advertising or marketing strategies in general.
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What is ROI
ROI is a simple and straightforward technique for measuring investments, a mathematical formula through which an index is obtained that represents how much value is gained based on the unit cost incurred. Its application is common not only in advertising or marketing but in all types of investments made.
What is ROE
Return on Engagement is a metric commonly used to quantify how much is spent and what is obtained from the return of user interactions based on the amount spent on media or marketing strategy. It quantifies the success of a relationship campaign seeking a direct correlation between user actions versus advertising investment.
It is perhaps the most debatable measurement metric of all, considering the variability of information that impacts and influences user interactions. Most of the time, the great difficulty lies in identifying which of these interactions are natural or forced by the reach and format of the media.
What is ROAS
Return on Advertising Spend or ROAS is specifically the financial return obtained from a specific media.