What is Growth Hacking
This term was coined by Sean Ellis, who himself states that the most appropriate term is Experiment-Driven Marketing. These are marketing techniques aimed at achieving results in less time. Innovation is at the core of these techniques. Most cases revolve around startups that, needing to boost their growth, did not follow the marketing bible and were forced to seek innovation and Digital Marketing strategies to reach the right audience with the least possible investment.
Who is the Growth Hacker
The Growth Hacker is the marketing professional of the future; they do not follow the traditional marketing bible but rather the new disruptive trends, always finding ways to maximize business growth. All companies need to apply Growth Hacking concepts to their businesses, aiming to rethink how they strategically communicate their products.
The Product Must Adapt to the Market
One of the most important concepts of Growth Hacking is product-market fit; thus, we are saying that in Digital Marketing, when we do not work on the product concept, we are not talking about Growth Hacking.
Growth Hacking is a new way of thinking about the old way of doing digital; strategies of all kinds that involve generating more results with less investment and aiming to experiment with a product in the market can be considered Growth Hacking techniques.
Heir to the culture of agile processes, the goal is to build a Minimum Viable Experiment (MVE).
Check out our video about this professional who is transforming companies.