You spend money to attract visitors to your store. Then 97% of them leave without buying. Remarketing for e-commerce is the strategy that recovers those lost sales — impacting the potential customer with the exact product they almost bought, on the right channel, at the right time.
Why Remarketing is the Most Profitable Channel in E-commerce
- ROAS up to 10x higher than cold prospecting campaigns
- Perfect targeting: You know exactly what the customer wants
- Decision already initiated: The customer has already considered the product — just needs the final push
The 3 Levels of Remarketing That Work
Level 1 — Google Ads Remarketing
- Display — Visited Product: Dynamic ad showing exactly the product the customer viewed
- YouTube — Sequence: 15s product video > 30s testimonial video > Discount ad
- Search — Remarketing Lists (RLSA): When the customer searches again, your ad appears prominently
- Performance Max — Remarketing: The campaign automatically understands which users are most likely to return and buy
Level 2 — Meta Ads Remarketing
- DPA — Abandoned Cart: Ad on Instagram/Facebook showing “You forgot this in your cart”
- Temporal sequence: 1h later = gentle reminder, 24h = urgency, 72h = progressive discount
- Social proof: Ad with product rating + “X people bought in the last 24h”
Level 3 — Abandoned Cart Email
- Email 1 (1h): “Your cart is waiting for you” — product photo + direct link
- Email 2 (24h): “Still thinking?” — product ratings + guarantee + free shipping
- Email 3 (72h): “Last chance” — coupon of 5-10% valid for 24h
With this sequence, stores recover 15-25% of abandoned carts.
Remarketing for e-commerce managed by Kaizen →
Kaizen Agency — Google Premier Partner. Remarketing that recovers sales. Contact us: (51) 99508-2045