How Agency Kaizen Became Google Partner Premier
In the competitive world of digital marketing, few certifications carry as much weight as the Google Partner Premier badge. Agency Kaizen achieved this title in 2015 — just one year after its founding — a unique feat that few agencies in Brazil can replicate.
In this article, we explain what Google Partner Premier is, the real benefits for those hiring an agency with this badge, and how Kaizen stood out from the beginning with technological innovation and impressive results.
What is Google Partner Premier?
The Google Partner Premier is the highest level of partnership that Google grants to digital marketing agencies. It is awarded to agencies that demonstrate excellence in account management, team certification, sustainable growth, and good practices in digital advertising.
Benefits of being a Google Partner Premier
- Early access to new ad formats and features
- Priority support with dedicated Google account managers
- Promotional credits for qualified clients
- Greater credibility in prospecting and bidding processes
- Exclusive events and communities
- Personalized recommendations based on market data
How Kaizen achieved the badge in its first year
Founded in 2014, Kaizen achieved Google Partner Premier in 2015 — a rare feat. While most agencies take 2 to 4 years, Kaizen succeeded thanks to technological innovation with the creation of the HUB de Leads (CSS), a proprietary platform that integrated leads from Meta and Google Ads into a single dashboard, with automatic ROAS calculation and integrated lead qualification.
This platform allowed for the management of hundreds of accounts simultaneously, maintaining quality and results — exactly what Google seeks in its Premier partners.
FAQ — Google Partner Premier
What is Google Partner Premier?
It is the highest level of partnership that Google grants to digital marketing agencies, awarded to companies that demonstrate excellence in ad management.
What are the benefits of hiring a Premier agency?
Access to priority support from Google, early resources, promotional credits, and greater credibility in the market.
Is the badge permanent?
No. The agency must renew the certification annually, proving that it maintains the standards of excellence.
How many agencies have this badge in Brazil?
A minority fraction. It is an exclusive badge that requires a high standard of quality and proven results.