On October 9th, Facebook introduced new features for the Registration campaign objective. Previously, the options were more limited; now, with the changes on Facebook, building an audience and connecting with customers at scale will be even better using Instant Forms.
WHAT HAS CHANGED ON FACEBOOK?
💡 It is now possible to include forms in the Instant Experience format. Due to this change, the forms will now be called Instant Form;
💡 Possibilities to use them also for Reach, Brand Awareness, and Traffic objectives;
💡 To measure the effectiveness of the channels, Facebook and Instagram, a column called platform was created in the report when you download your registrations that shows from which channel the form was submitted.
💡 The registration forms will also be available for ads on Facebook Stories. This change has been long awaited by us, digital marketing professionals, who believe that in stories people are even more engaged and open to discovery.
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Do you know how to create ads for Facebook Stories?
This is a full-screen creative format where users share moments, in the form of photos or videos, that disappear after 24 hours. Of course, companies would also take advantage of this channel to directly engage with the audience. By default, a photo is displayed for 6 seconds and a video for up to 15 seconds on Facebook Stories. Through the Ads Manager, you choose the objective and placement, create the ad, and can even see a preview of it. Our performance team specializes in generating qualified leads through Facebook Stories, come to Kaizen!
Do you know the importance of generating qualified leads for your business? Contact us, we will understand your business and bring you the ideal leads.