Digital marketing is a set of tools used to strengthen the brand and attract new customers. Marketing channels are the means used for this purpose. There are six main channels used today. In this article, we will explain what they are and how they work.
1. Social
Social media is growing every day. Along with it, the participation of brands and the relationship they establish with customers is also increasing. According to the Social Media Trends Report 2019, 96.2% of internet users are on at least one social network. Have you heard that you need to be where your customer is? Certainly, your customers are present on at least one social network. Therefore, maintaining a relevant presence on social media is a mandatory task.
2. Email
If you think that email is an outdated tool that has no value anymore, it’s time to rethink your concepts. Even with the massification of social media, it remains the primary communication channel between companies and contacts. It still plays an important role and is effective for most segments, delivering useful information to customers and offering products and services to leads.
3. Organic Search
With a smartphone in hand and the ease of searching, searches on engines like Google are becoming increasingly popular. According to research conducted by Connected Life, 68% of Brazilians search the internet before making a purchase in a physical store. Therefore, appearing in these search results considerably increases your chances of attracting new customers. It’s not enough to be on the internet; you need to be easily found by your potential customers.
4. Referral
Being recognized on the internet for producing relevant content increases your authority among users and also with search engines like Google. The more quality sites referencing your site, the more relevant Google understands your content to be.
Conducting guest posts, link building, and other types of partnerships are some interesting possibilities to spread your content. But be careful, as to have your content disseminated, you need to produce quality content. This way, you reach more people, and your chances of reaching new customers increase considerably.
5. Direct Traffic
Here we talk about your website. Direct traffic is when a user types your website address and reaches it without intermediaries. This usually happens when they already know the brand or when they accessed printed material and want to see more. It is essential to have a well-structured, updated, mobile-optimized website that delivers the information that the customer or potential customer is looking for when they enter it.
6. Paid Media
As the name suggests, in this channel, your company makes an investment to appear to users on the worldwide web. There are basically three types of paid media used:
Paid Search
Ads that appear in search engines like Google in the form of sponsored links, done through Google Ads.
Social Media Ads
Ads that appear in the feed or on the sides of social networks, such as Facebook or Instagram.
Display Networks
Banners with your ad that appear on partner sites of Google, which are part of Google AdSense, according to user preferences or site content.
How to Manage Marketing Channels?
Now that you know the marketing channels and understand each of them, you may be wondering how to make all this happen. Well, we know that you have many responsibilities in your business, and managing all marketing actions is usually not feasible. Therefore, your company needs to have an excellent marketing team or a digital marketing agency, like Kaizen.
We are specialists in digital marketing and have a team of qualified professionals ready to take care of this crucial part of your business for you.
We analyze your business and the market it is in, outline strategies, and continuously monitor and optimize actions. Contact us and see how we can help boost your brand.