If you think that lead qualification and lead scoring are the same thing, you are mistaken, but don't worry, you are not alone. Digital marketing is full of concepts and definitions that are not always easy to understand for those who are not in the field. That's why we prepared a video to clarify the difference between the two and resolve your doubts. Check it out:
In Summary…
Lead Qualification is identifying whether the contacts generated by your campaign meet your segmentation and align with the established target audience. On the other hand, Lead Scoring is a system widely used in inbound marketing that helps to work on opportunities that are not yet in the buying moment. This way, it is possible to forward only those leads that reach a certain score to the sales team, preventing potential customers from being wasted by being approached at the wrong time, and ensuring that your sales team is not overwhelmed with leads that have no immediate buying potential.
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