Defining the keywords that will be the main objectives in your organic positioning strategy is essential. Through this definition during the SEO consulting, we select those keywords that will generate the best ROI for the client. To do this, numerous factors must be considered, including:
Estimated Traffic Volume of the Keyword
It is pointless to invest months of effort in keywords that will not represent a significant gain in website traffic. It is essential to build a cloud of keywords that either already have a large search volume or have a future expectation of significant growth.
Keyword Segmentation
The same criteria used to segment keywords in PPC are valid in SEO; you should use the keywords that best represent your business. This way, your chances of obtaining a more qualified audience will always be greater.
Directing Keyword Traffic to the Correct Page
It is pointless to optimize all pages for the main page of the site; you should direct your organic traffic to the page of the site that offers the highest quality content for the user searching for that specific page. This will greatly increase your conversions.
Keyword Competition Level in Organic Search
The level of competition for keywords is crucial to know the effort and time required to achieve the best rankings. Unlike PPC, this is not related to the amount the competitor is willing to invest but rather to the relevance of your domain. There are several competitor analysis tools that will assist you at this moment.