Instagram is not just a media platform; it is a massive media platform with high segmentation power aimed at meeting your business goals. In fact, Mark Zuckerberg (founder of Facebook) acquired Instagram in 2012 for $1 billion, believing in its growth potential. According to Instagram data, there are 700 million active users every month and 200 million on Stories, with 45 million being Brazilians.
Have you created your Brand's profile? 59% of Brazilian Instagram users follow brands, 58% have discovered brands, and 81% take action. People are driven by passion and use Instagram to follow their passions, ranging from travel and fashion to food, entertainment, and everything else. An ad on Instagram has the power to touch, inspire, and move people; 97% of campaigns generate a significant increase in ad recall.
The majority of advertisers using business tools are part of small businesses, as it is an opportunity to expand them. This year, the platform has evolved to help businesses connect with people by including ads in Stories and using multiple images in posts. Advertisers looking for sales conversion can achieve results through Instagram, directing ads to their audience on the platform and generating a greater impact on sales.
People check their Instagram as a pleasant experience at least 15 times a day. It may not be the media with the largest audience, but it is the favorite! So, take advantage and be part of people's best moments by advertising on this platform, providing followers with great experiences, and in addition to sales, gaining passionate followers.
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