The Google My Business you know is now Business Profile
Recently, what we knew as Google My Business was updated and is now called Google Business Profile. The tool benefits small, medium, and large businesses, as well as local businesses, with features that will be discussed in this article.
What is Google My Business?
It is a free tool provided by Google that allows businesses to create and manage their online presence on the search engine, including search and maps. With it, you can share important business information such as name, address, phone number, hours of operation, photos, reviews, and much more.
In a recent update, which did not significantly change its functionalities, Google My Business was renamed Google Business Profile. Everything is managed directly on the Google Business page. To access it, just click here.
In practice, it works like this…
When someone searches for a business on Google, the Google Business Profile appears at the top of the search results, along with a map showing the location. Additionally, the information present on this page is also displayed.
Business owners can use this valuable tool to manage and update business information, respond to customer reviews, and post updates. This improves the connection with customers online and enhances visibility in local Google searches.
How does Google My Business help to sell more?
There are several advantages that Google Business Profile offers for those looking to sell more. For example:
Improves online visibility: by creating a profile on Google My Business, the business is displayed in Google search results and maps. This increases online visibility and the chances that people will contact the business.
Provides accurate information: when searching on Google, users want to find accurate and up-to-date information. For a business, it is important to keep data such as address, hours of operation, and phone number current. With Google My Business, you can ensure that this information is correct, which helps to increase customer trust.
Encourages interaction with customers: Google My Business allows customers to leave questions and reviews about a business on Google My Business. By responding publicly, you can show that you care about consumer opinions, improving potential customers' trust.
Allows you to post updates: another advantage – still little explored – is the ability to publish updates to keep customers informed about what is happening in the business. This helps keep them engaged and can increase the chances that they will buy from you.
Overall, Google Business Profile is a powerful tool for increasing visibility and managing a business's online presence. This can help attract more customers and sell more.
Google My Business is now Business Profile
To meet the new market needs, what we knew as Google My Business is now called Business Profile. The tool remains free and helps business owners transform their business image in Google search and Maps. A user searching for the business can become a new customer with the functions offered by the platform.
It is a free mechanism, as we mentioned, and its use is simple and easy: with a few steps, the business can appear in Google search results and on Maps locations. Moreover, Google Business Profile is fully customizable. This means that each business owner can add the desired hours of operation, as well as images, posts, and much more.
Google My Business and Google Ads: what is the relationship?
Although Google Business Profile and Google Ads are tools from Google itself, it is important to note that they are not the same thing. However, both can be used together to improve a business's performance on Google Maps and in Google's search results page.
Another important note is that users can link their Google My Business and Google Ads accounts to leverage the information from the business profile for their Google Ads. This means that by linking the two accounts, the information from the Google My Business profile, such as address, hours of operation, and reviews, can be displayed in Google Ads search and map ads.
Advantages of linking Google Ads and Google My Business
Increase the company's exposure: Google Ads allows you to display ads in strategic locations on Google, which can increase the company's exposure and attract more traffic to the Google My Business profile.
Improve the relevance of the ad: by using Google Ads in conjunction with the Google My Business profile, you ensure that people see updated information about the business. This helps to increase the profile's relevance for users and the likelihood that they will get in touch.
Direct traffic to the website: if the business has a website, Google Ads can direct traffic to it, further increasing brand visibility.
Reach new customers: Google Ads offers features to reach new customers, such as displaying ads to users searching for products or services similar to yours.
Understand in three minutes what Google My Business is
Now that you know what Google Business Profile (formerly Google My Business) is, count on Kaizen to improve your digital marketing strategies for your organization.