The Google My Business you know now is Business Profile
Recently, what we know as Google My Business was updated and is now called Google Business Profile. The tool that favors small businesses, medium and large, as well as local businesses, with features that will be discussed in this article.
What is Google My Business?
It is a free tool provided by Google, which allows businesses to create and manage their online presence on the search engine, including search and maps. It allows you to share important business information such as your name, address, phone number, opening hours, photos, reviews, and more.
In a recent update, which barely changed its functionality, Google My Business was renamed Google Business Profile. Everything is managed directly from the Google Business page. To access it, just click here.
In practice, it works like this…
When someone searches for a business on Google, the Google Business Profile appears at the top of the search results, along with a map showing the location. Additionally, the information on that page is also displayed.
Business owners can use this valuable tool to manage and update business information, respond to customer reviews, and post updates. This improves online customer connections and improves their presence in Google local searches.
How does Google My Business help you sell more?
Google Business Profile offers several advantages for those looking to increase sales. For example:
Improves online visibility: By creating a Google My Business profile, your business appears in Google search results and maps. This increases your online visibility and the chances of people contacting you.
Provides accurate information: When searching on Google, users want to find accurate and up-to-date information. For a business, it's important to keep details like your address, hours of operation, and phone number up to date. With Google My Business, you can ensure this information is accurate, which helps build customer trust.
Promotes interaction with customers: Google My Business allows customers to leave questions and reviews about a business on Google My Business. By responding publicly, you can demonstrate that you care about customer feedback, improving potential customer trust.
Allows you to publish updates: Another advantage—still largely unexplored—is the ability to publish updates to keep customers informed about what's happening within the company. This helps keep them engaged and can increase the chances of them buying from you.
Overall, Google Business Profile is a powerful tool for increasing visibility and managing a business's online presence. This can help you attract more customers and increase sales.
Google My Business is now a Business Profile
To meet new market needs, what we know as Google My Business is now called Business Profile. The tool remains free and helps entrepreneurs transform their business's image on Google Search and Maps. Users searching for your business can become new customers with the platform's features.
It's a free tool, as mentioned above, and it's simple and easy to use: with just a few steps, your business can appear in Google search results and Maps locations. What's more, Google Business Profile is fully customizable. This means every business owner can add their own hours of operation, images, posts, and more.
Google My Business and Google Ads: what's the relationship?
Although Google Business Profile and Google Ads While these are Google's own tools, it's important to emphasize that they're not the same thing. However, both can be used together to improve a business's performance on Google Maps and the Google results page.
Another important note is that users can link their Google My Business and Google Ads accounts to leverage their Business Profile information for their Google Ads ads. This means that by linking the two accounts, Google My Business profile information, such as address, hours, and reviews, can be displayed in Google Ads search and map ads.
Advantages of linking Google Ads and Google My Business
Increase company exposure: Google Ads allows you to display ads in strategic locations across Google, which can increase your business's exposure and drive more traffic to your Google My Business profile.
Improve ad relevance: By using Google Ads in conjunction with your Google My Business profile, you ensure people see up-to-date business information. This helps increase your profile's relevance to users and the likelihood of them contacting you.
Driving traffic to the website: If the company has a website, Google Ads can drive traffic to it, further increasing brand visibility.
Reach new customers: Google Ads offers features to reach new customers, such as showing ads to users searching for products or services similar to yours.
Understand in three minutes what Google My Business is
Now that you know what Google Business Profile (formerly Google My Business) is, count on Kaizen to improve your marketing strategies. digital marketing industry of your organization.
Google Ads and Paid Traffic: Ads that Convert
Google Ads is the world's most powerful online advertising platform, displaying your ads to people who are actively searching for what you offer. With professional management, you can precisely control where every dollar is invested, measure return on investment in real time, and scale campaigns as results appear.
Advantages of professional Google Ads management
- Immediate results: ads active within hours, leads on the same day.
- Surgical segmentation by keyword, location, device, and time.
- Complete budget control — you decide exactly how much to invest.
- Accurate measurement of conversions, CPA, and ROAS.
- Continuous A/B testing of ads to improve performance.
- Campaigns in Search, Display, Shopping, YouTube and Performance Max
The difference between campaigns managed amateurishly and by experts can be 3 to 5 times the cost per lead. Kaizen Agency, a Google certified partner, manages campaigns focused on real results: qualified leads, reduced CPA, and increased ROAS. Our methodology includes in-depth keyword research focused on purchase intent, campaign structure driven by Quality Score, continuous bid optimization, and weekly performance analysis.
FAQ
What is the minimum recommended investment for Google Ads?
For most niches, an initial media budget of R$1.500 to R$3.000 per month allows for sufficient data collection for optimization. Highly competitive niches (law, healthcare, real estate) require more. The important thing is to start with a budget that allows for learning without compromising cash flow.
How long does it take for campaigns to generate results?
Well-structured campaigns generate initial leads within 48-72 hours. The optimization phase lasts 30 to 60 days, during which the algorithm learns which keywords, times, and audiences convert best. From the second month onwards, the cost per lead tends to decrease consistently.
What is ROAS and how do I know if my campaign is performing well?
ROAS (Return on Ad Spend) is the revenue generated divided by the amount invested in ads. A ROAS of 4x means R$4 in revenue for every R$1 invested. A healthy ROAS varies by niche, but in general, any result above 3x is considered positive for e-commerce.
What is the difference between Google Ads and Meta Ads (Facebook/Instagram)?
Google Ads captures existing demand — people who are already searching. Meta Ads creates demand — it interrupts users who weren't looking. In general, Google Ads converts better for products/services with high purchase intent, while Meta is ideal for awareness and the top of the funnel.
My ad is showing up but I'm not getting any clicks. What could be the problem?
Generally, the problem stems from: unattractive ad copy, an offer lacking a clear differentiator, a lack of ad extensions, a historically low CTR affecting Ad Rank, or overly broad targeting reaching an unqualified audience. An audit identifies the exact bottleneck.
Request a free analysis of your campaigns and discover where you're losing money on ads.
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