In times of crisis, there are many considerations about the best way to escape the negative financial avalanche. Cutting costs, diversifying products, or even hoping for a miracle to make your sales increase again. Ironically, Google can be the salvation of your business, and there is evidence to support this.
Recently, Google released data from a survey indicating that over 120 million Brazilians are online today. Of these, 65% have searched for or purchased one or more products online, and 83% of mobile device users look for local businesses in search engines.
The study also shows that 94% of consumers discovered products they previously had no interest in through searches, ads, or videos. Among them, 56% use search tools to make purchasing decisions, and 90% browse every day, resulting in 40 million consumers in e-commerce alone.
These numbers prove the power of the internet to stimulate consumption and generate revenue, not just for online stores. The research is primarily focused on small and medium-sized businesses, which have become the new target and the biggest beneficiaries of Google's digital marketing services.
Incredibly, today 43% of small and medium-sized enterprises are offline, which may explain the struggles many face every time the market fluctuates. After all, those who are not seen are not remembered, and even less likely to be found by new potential customers.
Small and medium-sized businesses represent 99% of all companies registered in Brazil. They are responsible for 60% of jobs, more than half of the commercial GDP, and over a third of the service GDP.
Last year alone, over 1.3 million of these types of businesses were opened, but unfortunately, the statistics are not favorable: at least one-third of them will not survive beyond two years.
It was in this scenario that Google saw the opportunity to make a difference, betting that the salvation for these companies lies in digital marketing support.
Google is used by millions of users who search the platform for answers to all their needs. This, combined with conversion-focused tools, makes it possible to create connections between buyers and sellers.
Discover three Google tools ideal for any type of business:
Google Adwords
Google Adwords is an online advertising program from Google where ads can be displayed on its platforms and on partner websites that provide space for ad placements.
One of the main advantages is that the advertiser can choose the cost-per-click bid and only pay if the user clicks on their ad.
Ads can appear on search networks, such as Google Shopping and Google Images, or on display networks like YouTube and Gmail.
Another important factor is targeting. When properly configured, the program's systems effectively identify the best audience to show the ads to.
Google Analytics
Google Analytics is a tool that monitors website traffic data and allows for working with a large volume of data. It enables analysis of user behavior data, social media posts, and campaign performance. Its features have recently received updates within Google Suite 360, where it integrates with other tools, gathering various information in one place, allowing for a better understanding of the audience and the market for a product.
Google My Business
Google My Business is the simplest of the three. Completely free, it allows anyone with a business to add their company information to Google and its Google+ and Maps platforms. The service provides the address to customers searching for your business, as well as directions, phone number, operating hours, and the ability to call the business with a simple click. Customers can also show satisfaction and share their posts.