Intensifying its presence in the corporate analytics software market, Google released this week, for Brazil, the Beta version of Google Data Studio, a free software for creating dashboards that is part of the analytics technology suite. The tool gathers all the necessary content to create reports, measure, and share data in a practical, customizable, and visually appealing way. Data from tools such as Analytics, AdWords, YouTube Analytics, Google Drive spreadsheets, among many others provided by Google, can be accessed in one place.
Data Studio allows the creation of dashboards with data integration from various sources with collaborative sharing, as through Docs, it is possible for the document to be edited by multiple people at the same time.
In May, the free version of the program for small businesses was already announced, and the main difference between them is the limitation of five reports per account, but both offer unlimited data sources and reports for viewing, editing, and sharing.
As the program has just been launched and is still in its Beta version, issues during the adaptation and remodeling process may occur, which does not make it any less useful for advertising and digital marketing professionals, especially those responsible for the metrics of multiple accounts.
Data Studio has only been tested in the Chrome browser, so it is recommended not to use it in other browsers until its final version, which has no release date yet, is launched.
The product is a direct competitor to Microsoft's Power BI, the manufacturer of Windows, whose latest version hit the market last year.
How to Use
To use the product, you need to have a Gmail account and use Google Drive to store the reports and information you want to use to generate your metrics.
For those already working with Analytics, mastering the new program should be very easy, as its interface has similar features.
Data Studio is very flexible regarding its presentation and visualization formats. In addition to traditional bar and pie charts, it also includes some specific features, such as charts that track the progress of a business goal and heat maps based on tabular data.
It also includes styling tools for customization, date selectors, and dynamic filters.