Finally, some people asked me to summarize the advantages brought by the new update of Google Analytics. Below, I summarize the main ones, in addition to a completely new user experience study, we can highlight the following:
Real-Time Data
Unlike the previous version where we had the d+1 logic, meaning we could only view data up to the previous day, the new analytics follows the latest trends and allows us to have an effective view of the impact generated by our actions in the word-of-mouth of social media and website traffic at the moment everything is happening.
Multi-Channel Funnels
With this functionality, we can have a broader view of conversion, identifying all the channels the customer interacted with before the purchase or conversion. This way, we isolate the conversion-generating factors and bring user behavior, the key piece of everything, to the discussion arena.
Navigation Flow Visualization
Through this functionality, we can have a graphical visualization of the user's navigation flow to map problems in the conversion path.
Mobile Device Access
With this functionality, you can view the mobile devices your users are using and, through the report, optimize your online presence for them.
