Google Analytics E-commerce provides an efficient platform for analyzing e-commerce data for free. One of the issues that e-commerce managers may encounter in their daily operations is knowing how to remove from the stored data those transactions that were not completed.
A good example of this case is purchases made with bank slips. Generally, when the user does not pay for the order's bank slip, it ends up being canceled. Google Analytics cannot guess what happens to the order after the purchase act. However, it offers a way for you to do this for it.
Below is how to remove from Google Analytics E-commerce the transactions that were not successfully completed, so that you can accurately assess the data:
You can remove or cancel an e-commerce transaction from your reports when an order is not processed or allowed. This way, you can ensure that your Google Analytics reports provide accurate information about transactions.
The removal code should be inserted in the order cancellation operation of your e-commerce platform.
When removing an e-commerce transaction, make sure that:
A) You are using the same ID for the transaction data and item form that you used in the original purchase.
B) The total transaction field value is negative.
C) The item field has a positive unit price and a negative quantity.
D) The tax or shipping charges that were credited back are shown as negative values in the respective fields in the transaction form data.