You know that Google Ads is amazing and can generate overwhelming results for your business, but when it comes to understanding it and making it deliver results, you always end up disappointed.
If this sentence makes sense to you, stay with me until the end of this article because I promise it will be worth it.
How to Structure Your Campaign in Google Ads Like a Professional
In the video below, Tiago Flores Dias, our CEO, presents a proven process for creating a high-performance Google Ads campaign using the Alpha-Beta Method created by David Rodnitzky and initially presented at SEMpdx in 2013, which can help you significantly increase the results of your Google Ads campaigns:
You must face this difficulty in your day-to-day life; after all, you went to a Google Ads course, and that "specialist" told you it was just a matter of putting some keywords in Google Ads for the results to come, but what you got was just wasted money and little or no results.
Here at Kaizen Agency, we have a culture of always advocating excellence in everything we do; few resist this, a high level of demand with clients eager for results, but we chose this as a way of life 🙂
How to Achieve Better Results in Your Campaign Structure
To truly chart a winning path within Google Ads, you need to have a method; whatever it is, it should be organized and have its structure based on the mindset of the Google platform. The method presented in the video above is globally recognized for being an extremely simple method to apply and has been proven to improve ad performance.
How the Alpha-Beta Method of Google Ads Management Works
Initially, the advertiser creates a campaign called a BETA campaign; this beta campaign has broader expressions (in the case of Portuguese, I strongly advise using modified broad match) to reduce the number of nonsensical synonyms that Google insists on finding (Okay Google, let's learn Portuguese).
From these expressions, you can build a list of keywords that are actually generating good conversions; these lists are obtained through the search terms report, and thus you can create a list of negative keywords:
What the hell is this? Negating good keywords? Are you crazy, Tiago?
Calm down; I will get there because these words make more sense to be worked on in another campaign. In this other campaign, you will use the SKAG (Single Keyword Ad Group) process to have more control over which ads will be created for each keyword group.
Now it got complicated, Tiago; what exactly is doing the SKAG (I will soon write a detailed article on this topic). How can it help improve my campaign?
What you need to know about SKAG right now is that it is a process that is basically based on separating each keyword into an ad group, which can be a monstrous manual task if you don't have an artificial intelligence tool like we have here at Kaizen; this way, you have more control over each ad that the user sees.
What is my effective gain from applying this process?
This way, you will constantly have two campaigns operating, one generating new insights of keywords with conversion potential and a more assertive campaign operating, generating better results where you can better scale your budget, accelerating your results in a process of continuous improvement.
Did you like the article? Share it with a friend who is struggling to create their campaigns in Google Ads right now. 😉