Knowing how to compose ads is one of the main strategies to consider. Due to their extreme simplicity, Sponsored Links offer a significant limitation of resources where text is the only and main focus. Here are 5 great tips for composing your Sponsored Links ads:
See a good example of Ad Composition in Sponsored Links
#1 Present the Differentiators of Your Product or Service
It is essential in Ad Composition to write a short text that summarizes for the user why your offer is better than your competitors.
#2 Use Calls to Action in Ad Composition
A Call to Action is a linguistic resource aimed at driving user behavior through prompts like “Click Here,” “Sign Up Now,” “Access Now.”
#3 Use the Keyword More Than Once in the Ad Text
In addition to providing a technical reinforcement by increasing adherence to user interest, it generally reflects in an increase in CTR and consequently an improvement in quality score.
#4 Use a Sense of Urgency
We know that CTR is the main factor in composing the Quality Score. Using expressions that convey a sense of urgency will reflect in an increase in click-through rates, such as: “Today Only, Last Units.”
#5 Assertion and Repetition
No one sells a product without believing in it; impactful phrases and assertions help to increase your click-through rate: “The best school in Brazil, The best product at the best price.”