The Optimized Cost Per Click of Google Adwords Has Changed

What is the ECPC (Optimized Cost Per Click) of Google Adwords? ECPC is a feature of the Google Adwords platform that allows advertisers to enable automatic bids up to 30% higher than the manual CPC based on the campaign's conversion history, aiming to generate more conversions with the same budget.

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May 10, 20181 min de leitura

What is the ECPC (Optimized Cost Per Click) of Google Adwords?

ECPC is a feature of the Google Adwords platform that allows advertisers to enable automatic bids up to 30% higher than the manual CPC based on the campaign's conversion history, aiming to generate more conversions with the same budget.

The big news is that Google has informed advertisers that from now on there will no longer be this 30% limit, as it will respect the average CPC of the campaign based on the manual cost per click entered.

Check out another video by Tiago Flores Dias on the subject below:

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