Google Adwords is an online advertising program from Google that allows ads to be displayed on its platforms and on partner websites that provide space for ad placements.
One of the main advantages is that the advertiser can choose the cost-per-click bid and only pay if the user clicks on their ad.
Ads can appear on search networks, such as Google Shopping and Google Images, or on display networks, such as YouTube and Gmail.
Another important factor is targeting. When well configured, the program's systems effectively identify the best audience to show the ads to.
Like any program with many users, Google Adwords constantly releases updates that make it even more effective.
Check out the latest:
Test My Site
To communicate effectively with their customers, companies need to know what their experience is with their website, what its deficiencies and opportunities are. Having this insight is crucial for defining future digital marketing strategies. With this in mind, Google launched Test My Site, a tool that evaluates websites based on three categories: mobile optimization, speed on these devices, and speed on computers.
Smart Bidding
Smart Bidding was created based on Google's extensive experience in using machine learning as a driver for various products like Google Photos, and it is nothing more than the new name for automated bids based on conversions in AdWords and DoubleClick Search.
True View Discovery Ads
True View discovery ads were created especially for those looking for a video to watch. It increases relevance on search results pages and provides complete inventory coverage with the YouTube app on mobile devices.
Simplification of Conversion Tracking
In its version, conversion tracking has received several improvements. Now the set of columns equivalent to the “Conversions” column presents a complete view of how many conversions Google AdWords generated. Another change was the removal of the “converted clicks” metric, while “conversions” has become the standard metric for evaluating actions.
Imported Call Conversions
This tool was created so that companies no longer have to evaluate the conversions of their calls generated by Google Adwords campaigns solely based on their duration. Now, through the Imported Call Converter, it is possible to know the exact value of conversions from paid calls made from click-to-call ads or from their own website, in addition to differentiating various types of customer actions and the value attributed to them.