What are paid links
Paid links are a type of advertisement on Google where the content appears in strategic locations on the search results page. When a user searches for a term that includes one of the ad's keywords, it will appear as a result, either in the top positions or on the right side of the page.
Although they appear as results, paid links are marked as advertisements and are different from the ranking by relevance that determines the positioning of organic search results.
One of the main advantages of this type of advertisement is that the brand's content appears to a specific audience that is actively searching on Google for information related to a product sold by the brand, for example.
Theory and Practice
Developing an online positioning strategy that delivers results is not an easy task, nor can it be done by just anyone. Although Google's tool is available online to everyone, truly understanding the nuances of good performance in paid links campaigns requires significant study and experience.
Google Partner Agency
To choose a company to manage your business's paid links campaign, you need to consider some factors such as:
Credibility
Experience
Success stories
Qualified team
Performance
But how can you know if the agency or professional meets these requirements? One way is the Google Partners badge, awarded to agencies that demonstrate performance in campaigns with the search engine.
Google partner agencies have access to exclusive training, specific performance reports, and direct contact with the company's support to resolve potential issues more quickly.
Having the support of a Google-certified agency to manage your paid links campaigns certainly provides the assurance that you are hiring a trustworthy service.
Request a quote for paid links planning
Kaizen is proud to be a Google Partner agency in Porto Alegre. Contact us to request a quote and explore other digital marketing strategies we can apply to your business.
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