Starting at the end of this month, Google will begin migrating its certification program to Google Partners. Through this new model, agencies and professionals will have more resources and will also be heard more attentively by Google in the pursuit of improvements both in the partnership and in the functionalities of the Google Adwords platform.
The main highlights are:
Free Certification Exams
Starting next month, the exams will be free, and there will no longer be a fee of $50.00 per test charged until now.
Requirement to Have a Google Partners Account
From the aforementioned date, everyone must have a Google Partners account to take the exams, but all certifications will remain valid until their expiration date.
All certified companies must update their registration to Google Partner by November 13. All companies that do not update their certifications will be unauthorized to use the certified partner badge from Google after this date.