The Google Network is the term used for all the places where Google AdWords ads can appear. The network is divided into two main areas: Search and Display.
Companies from around the world, and businesses of all sizes, can advertise their products, services, apps, and websites on the Google Network. To do this, they just need to follow some requirements.
The Google AdWords Advertising Policies consist of four broad areas:
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Prohibited Content
Content that cannot be advertised on the Google Network, such as: counterfeit products, dangerous products or services, enabling dishonest behavior, and inappropriate content.
2. Prohibited Practices
What users cannot do if they wish to advertise on Google: inappropriate use of the ad network, data collection and use, and false statements.
3. Restricted Content
Content that users can advertise but with limitations: adult content, alcoholic beverages, copyright, gambling, health and medications, political content, financial services, trademarks, legal requirements among other restricted businesses.
4. Editorial and Technical Requirements
Quality standards for ads, websites, and apps: editorial, destination requirements, technical requirements, and ad format requirements.
When Google finds any content that violates one of its advertising requirements for the Google Network, the ad display may be blocked, and in the case of repeated or severe violations, the company may be prohibited from advertising.
In fact, there are so many variations of restrictions that it becomes impossible to memorize all of them. Therefore, our CEO Tiago Flores Dias made a video for you, check it out: