Google Ads Launches Lead Ads Extension

Why did Google Ads create an extension for Lead Ads?

One of the biggest challenges in Google Ads, when working with Lead Generation Campaigns, is to achieve the best conversion rate. This represents a significant saving in the Cost of Acquiring Business Contacts and consequently in the cost of acquiring new customers. Have you ever thought about generating leads directly from your Google Ads Campaigns long before they reach your Website or Landing Page? Google is increasingly concerned with providing quick responses to advertisers' needs, which is why it launched a new extension to meet the growing demand for results for both local businesses and complex businesses, where inbound marketing plays a fundamental role. Through this new ad extension, you can capture interested parties through titles, descriptions, and custom fields.

What are the Advantages of this new Ads Extension?

With it, it's easy for advertisers to achieve 3 fundamental objectives:  ☑️ Generate qualified leads ☑️ Create customer lists ☑️ Start a conversation

How to integrate Leads with My CRM

Through the API provided by Google, you can integrate this solution with most CRM solutions on the market; Kaizen Agency already has this integration available for its clients.

Example of the Lead Ads Extension in Google Ads

See below an example of the entire conversion flow of the Google Ads Lead Ads extension: