Facebook wants the News Feed to no longer frustrate mobile device users
Now things have gotten serious; after several rumors, Facebook announced that it will indeed prioritize faster pages in the news feed. This news hits hard for companies that have been heavily investing in media on Facebook and not worrying about the quality of their website or landing page.
The mobility trend is the driving force behind the change
We know that most people access the internet today via mobile devices and cellular connections, which means that loading content quickly has been a necessity for a long time. Facebook has already taken several initiatives, such as the introduction of Instant Articles, instant-loading articles aimed at enhancing user experience.
According to Facebook, 40% of users abandon the site after a 3-second delay in page loading.
We know how frustrating it is for users to access a page that loads slowly and how this harms the user experience. This trend has already been followed by Google, which supports the AMP project for a faster internet for users.
What really changes?
What Facebook has determined is basically that if a page is expected to load faster, it may load with priority in the news feed. For those who study NFO (News Feed Optimization) in depth, this is a very important change aimed at increasing performance results for e-commerce, in particular.
When does this really change?
This change will happen gradually, and we should feel the first tests in the coming months, which will initially affect the slower pages.
How can I prevent my site from losing traffic?
Below, I have structured a roadmap of improvements you can make to your site or landing page to ensure that you do not experience a reduction in traffic. You can get excellent improvement tips through Google Page Speed.
- Reduce redirects from the Landing Page
- Compress files
- Improve server response time
- Remove render-blocking files
- Use CDN for local file distribution
- Remove redundant content
- Optimize images
- Reduce the size of above-the-fold content to prioritize visual content
- Use asynchronous scripts to avoid blocking page loading
- Dynamically adjust content according to connection speed
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