Facebook is accessed daily by over a billion users worldwide and is currently one of the most used platforms by companies to reach their customers.
If the goal of marketing for any company is to reach its audience, then it must meet them where they are, and at this moment it is very likely that they are among that billion.
In addition to increasing visibility, Facebook facilitates contact and helps build closer relationships with customers, and advertising on it also brings the advantage that your offer will be seen exactly by those people most likely to be interested, as it selects the audience based on location, age, gender, and other determining preference factors.
Every year, Facebook launches several news and updates, and some are very interesting for those who bet on it as a business platform.
We have separated some that can help in your company's marketing:
Facebook At Work: At Work is a closed social network where a company can create and use an exclusive space for employees and suppliers.
Instant Articles: is a form of publication where news agencies can publish articles directly on the platform so that reading information is more enjoyable within the social network.
Shopping Tab: is a kind of showcase where pages will have a tab where users can check products and make purchases.
Messenger for Business: Messenger will integrate other applications, giving greater reach to companies looking to reach Facebook members using the services. Applications can be installed from Messenger or offer content based on message responses.
Business on Messenger: Advertisers will have the option to use Messenger to send update requests, make confirmations, and answer customer questions.
App Invites: is a new feature, exclusive to the new version 4.0 of Facebook on iOS and Android SDK, that allows users to send invites to friends. This novelty helps app developers achieve organic downloads, and some users have already reported good increases in conversion rates.
Analytics for Apps: Analytics for apps is a free resource that allows companies to better understand their audience and the relationship they maintain with their applications. In addition to segmenting the audience, it allows for metric analysis of specific groups within the app based on user choices.
Videos Outside the Social Network: Videos published on Facebook can be embedded outside the site. Users can publish a video on their timeline and place it on their blog or website without needing YouTube or Vimeo, as was the case before. Thus, brands will think about how they are using the social network to distribute video content and make better marketing plans.
Mobile Ads: LiveRail will start providing display ads in ad-free spaces, and advertisers will also be able to access anonymous user data to more efficiently target their offers, a tool that only Facebook will have.