If you work in digital marketing or plan to enter this market, this could be your chance to update your resume and become a specialist.

Through its online education platform, Blueprint, Facebook offers several free courses, each lasting an average of 15 minutes and available in English or Portuguese.

By accessing Blueprint, users can view the complete course catalog or select by learning verticals, such as Facebook Pages, Campaign Optimization, and Ad Buying, for example. On the site, you can select all the courses that interest you, add them to the "My Course" option, and track your progress in each one.

If you are not very familiar with digital marketing and don't know which courses to choose, no problem. The site also allows you to select a goal, and the platform will provide recommended courses to achieve it.

Here are some available courses:

1. Facebook Terminology

CPM, ROAS, RHS, conversions, clicks. The goal of this course is to clarify these and many other technical terms commonly used in page posts, but that beginners usually have no idea what they mean and what they are for. It can be a good way to familiarize yourself with the platform and understand ads and metrics.

2. Welcome to Facebook Marketing

This course objectively shows the changes Facebook has undergone in recent years and the possibilities it offers to advertisers, as well as justifying why it is, of course, the best option for ads.

3. Brand Best Practices

This is the ideal course to learn about the power of video on Facebook, how to measure results, and some other recommended practices to ensure your campaigns on the platform resonate with your brand.

4. Successful Campaigns

Need to define your goal? Looking for inspiration or a practical example? This course provides a series of lessons that will help you establish your objective, as well as presenting success cases so that advertisers can visualize what may or may not work on the platform.

5. A/B Testing

In this course, you will learn how to optimize ads, conduct tests with different creatives, and analyze the results. This way, it becomes easy to develop increasingly better campaigns and discover which is the most effective.

Certificate

Certificates carry significant weight when it comes to evaluating resumes and are a way to stand out from the competition. All courses available on the platform come with certification, but it is not free.

Launched globally this year, the Blueprint certification consists of two tests (Core and Planning), which must be scheduled, paid for, and taken online.

Those who pass the tests receive a virtual badge, which can be published on Facebook or any other social network, incorporated into a website, blog, email signatures, or electronic resumes.

This certificate is the only one officially recognized by Facebook, costs $75, and the amount is converted to the local currency at the time of payment completion.

To access the platform, simply go to the Blueprint through your own Facebook account and get started.