What is an Ecommerce Platform?
Do you know what an e-commerce platform is? An e-commerce platform is a website with the set of functionalities necessary to operate online sales. It is characterized by enabling:
Product Registration
Through product registration, the retailer can manually enter all products or integrate with their management system – ERP, thus automating the store's processes.
Stock Updates
Through the e-commerce platform, the retailer can keep their virtual store updated with the items they have available to ensure safe sales and delivery of products.
Product Search
Through the search feature, consumers can look for products available for sale in the store and check items in stock.
Product Gallery
Through the e-commerce platform, the retailer can create spaces with selections of products, thus offering
Shopping Cart
The cart on the platform allows users to add items to a virtual basket and thus complete their purchase.
Online Payment Methods
Every e-commerce platform must have a way to pay online, whether through credit card or boleto. There are various payment methods available today and a multitude of gateway platforms or payment intermediaries.
Shipping Cost Calculation
Every e-commerce platform should allow users to calculate the shipping cost of their order and thus add it to the total amount of their online payment.
These are basic characteristics of an e-commerce platform; there are many others that we will address in a later article.